SHE may have not been ”the smartest” in her own words – but willing to take the risk is what made Aussie PR mega mind Roxy Jacenko a successful businesswoman.
The 44-year-old is a powerful entrepreneur and founder of companies including Australia’s best-known public relations agency, Sweaty Betty PR, as well as the Ministry of Talent.
On top of that, the mother of two has made her own personal logo a surname, even though she has gone through many ups and downs in her life.
At just 23, Roxy, who at the time had no PR experience or background, applied for Diesel and was earning A$25,000 (£12,400) a year when she was approached through the von Dutch clothing logo.
Although she was a little skeptical at first, young Roxy agreed the next day and accepted the call of American fashion as one of its first clients.
”I was like ‘You know what, I’m either gonna f***ing sink – or I’m gonna swim’.
“I’m so obsessed with making my parents proud because I’m a shitty student and a naughty woman that I’m like, ‘Okay, I have to make this work. ‘
“So it wasn’t even an option if it didn’t work,” Roxy said, adding that she made sure she was “cheaper than everyone else on the market” and attended any and all events imaginable.
“I’m hungry”.
A few months later, the leap paid off: Roxy was able to finance her first luxury car, a £190,000 Aston Martin.
“Being able to shop and create my own wealth is the most important thing to me,” said the successful business mogul, who soon after also splashed out on a Birkin bag and a Balmain jacket worth thousands of dollars.
Roxy, who recently admitted she never washes her own hair, also started a business with her now 13-year-old daughter Pixie in 2021.
The company, called Pixie Fidgets, is said to have raised £105,000 in its first month.
Like her mother, Pixie temporarily became a millionaire at a young age, when she was only ten years old, thanks to the release of Pixie’s Bows.
The teenager, who retired when she was only 11 years old but returned to painting a year later, has already signed several contracts with brands and promotes telephone accessories among her 191,000 fans on the Array social networks.
While the teenager would likely enjoy the lavish lifestyle, the 44-year-old Australian mother has faced massive backlash for “pimping” her young daughter.
At one point, Roxy came across digitally altered indecent photographs of the four-year-old girl circulating on the internet, a vile act she has since branded “pedophilia”.
Speaking to Fairfax Media, the horrified mother described the pictures as “cruel” and “creepy”.
Dragon’s Den star Theo Paphitis has his recommendation for budding entrepreneurs:
“It’s sick, it’s utter paedophilia.”
The mother-of-two claimed that three people, plus two who were applying for major Australian fashion houses, were the “obscene” Photoshoppers that superimposed the girl’s head to make it look like she was standing in front of the window. a prostitute in Amsterdam. , “without clothes” and also of her reading an e-book with two men in front having sex.
Speaking about the incident and complaint on the No Filter podcast, the relative, whose estimated net worth is estimated at more than £10million, said: “It’s not about sexual gratification – it’s essentially saying you’re pimping her.
“It’s very bad, I never need to tell you that.
“But also remember: She has a business. Her hair bow business is a huge business right now.
One of the key facets that helped propel Roxy to enormous good fortune was the lack of partnership, as she admitted, either in her own way or in the fast lane.
“It’s very difficult and it’s just not my thing. I’m a ‘go, do it, take risks’ type of person. “
Roxy, whose first assignment running at McDonald’s drive-thru when she was 14, explained that for her “it’s not about fame. “
“I wanted the stories to be about ‘Oh wow, she did that,’ not ‘Oh, she went there’; That’s the final point.
“That’s why I made Celebrity Apprentice, that’s why I made the books, because it shows that you started and finished something, and you did it. “
The 44-year-old mother of two, whose son Hunter is 10, also wants to instill the same mentality and painting ethic in the young interns she looks after.
”I want to go from being an Internet user to a high-level publicist.
”I am not mean – we have a job to do. We are put on this earth for a short time and for a good time – do your f***ing best.
”I want you to come to me and be f***ing deadly.
“You have to be tough, because the global is cruel. “
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