Near
For some aspects of the hospitality industry, namely airlines and cruise ships, the worsening coronavirus pandemic has been calamitous. But others, such as cars, recreational cars and outdoor and social distance retreats, have more to look forward. According to ongoing research through the U.S.S. Travel Association, 68% of respondents feel safer when traveling in their private car.
To celebrate the freedom the car will bestow on febrile Americans filled with cabins who are able to venture out and venture this summer, Hyundai is launching a documentary-style five-part Internet series that takes audiences to some of our country’s most iconic national parks and scenic roads. Hyundai Kona electric.
“The automobile is a precedent for others looking for a socially remote adventure and Hyundai Highways introduces some of America’s best scenic roads,” Angela Zepeda, CMO of Hyundai Motor America, said in a statement. “The Hyundai Kona Electric has an all-electric diversity of 258 miles, opening up the option for emissions-free exploration. We need the content series to motivate and provide a roadmap for others to create their own reports on some of our national historical highs. Parks.
Hyundai Highways was developed, produced and edited through Hyundai’s reference agency, Innocean USA, founded in Huntington Beach. Innocean USA’s past virtual series for Hyundai (the Un-Adventurers) highlighted the road in the Covid-19 era. The four-part series pointed to the car manufacturer’s SUV line and featured subjects who had never left the state in which they were born. Hyundai Highways places a strong and express emphasis on zero-emission road trips on the Hyundai Kona Electric, while highlighting the good looks and history of Zion National Park, Death Valley, Sequoia National Park, Big Sur and Grand Teton National Park.
By Jamin Duncan, Artistic Director of Innocean, the hyundai Highways photographs were originally conceptualized and basically taken in November, and the plan to publish them much earlier.
“And then, you know, Covid came. So we adjusted our implementation plan and the way we were going to divulge the global because we were looking for other people to feel comfortable,” Duncan told Adweek. “We looked for other people to feel when they started going out and exploring.” Innocean has been working with Hyundai to delay the premiere until he deems it appropriate to announce guilty travel.
“This summer is going to be a summer of social estrangement and looking to locate places where not in the crowd,” Duncan added.
Each of the five episodes focuses on the majestic landscape of a site, adding adventure to it, through it, and all the curious topics of interest, ancient monuments and attractive places to chew. These destinations were selected because, according to Brad Beerbohm, Innocean’s deputy director of arts and editor, those are five of the most incredible routes you can take in the country. “You know, those are the records that are so amazing and so charming that it’s hard to keep an eye on the road. And you can prevent, see and delight in things you couldn’t see or enjoy anywhere else,” Beerbohm explained. .
Duncan also commented that each and every stopover at Hyundai Highways was recorded, with the exception of the Death Valley episode, at a singles rate on the Kona Electric, a point that is emphasized in the series as a way to additionally advertise the green vehicle. essential for road trips.
The first episode, presented by Colombian-American artist, educator and entrepreneur Esteban Gast, will air on July 1. The new episodes will air each and every one of the following Wednesdays over the next 4 weeks.
CUSTOMER Credits – Hyundai Motor America Angela Zepeda – Marketing Director Paul Imhoff – Marketing Director Monique Kumpis – Senior Group Manager, Brand Marketing – Advertising Paul Meyers – Manager, Digital – Social Media Marketing Tyler Branning – Analyst, Digital – Social Media Marketing
AGENCE – Innocean USA Barney Goldberg – Vice President, Executive Creative Director Nicolette Spencer – Vice President, Head of Content Production Mike Braue – Vice President, Brand Director of the Kathy Garfield Group – Director of Digital and Social Strategy Jana Nauman – Business Director – Legal Affairs Jamin Duncan – Creative Director Lori Martin – Creative Director John Turcios – Artistic Director of ACD Brad Beerbohm – ACD Editor Cassie Reed – Brand Manager Lacierrell Wo – Brand Manager Lawrence Chow C – Product Manager Jamie Fink – Nguyet Pham-Bui projects – Senior business manager Celia Regenberg – Commercial director Stephen Estrada – Content producer Kristen Miller – Content producer
PRODUCTION – Valagardo Productions Blake Vaz – Producer/ Director Alexia Madrigal – Production Manager