Hyundai Motor Company has once again been recognized for its competitiveness in cutting-edge design by winning six top honors at the 2023 GOOD DESIGN Awards in the United States, adding four in the Transportation category and two in the Interactive Media category. In particular, Hyundai’s N Vision. 74 “rolling laboratory” won a “grand slam” at the World Design Awards.
“We are immensely honored to gain popularity from the GOOD DESIGN Awards for those cars and innovations,” said SangYup Lee, executive vice president and global design director of Hyundai and Genesis. “This popularity is a testament to the exceptional determination of our team of visionary designers, who have committed their fandom and unwavering commitment to this project, along with our collaborative engineers at the R Center.
The GOOD DESIGN Awards are decided through the collaboration between the Chicago Athenaeum: Museum of Architecture and Design in Chicago, Illinois, and the European Centre for Architecture, Art, Design and Urban Studies in Europe. Each year, award-winning works are announced in categories for the Fortune 500 and the world’s largest companies.
Hyundai Motor revered 4 products, with N Vision 74, IONIQ 6, Grandeur (Azera) and Kona chosen in the Transportation category.
In particular, the high-performance hydrogen hybrid “lab on wheels” N Vision achieved great success by winning the world’s top 4 design awards (iF, IDEA, Red Dot, GOOD DESIGN) with this award.
N Vision 74 is part of Hyundai Motor’s legacy communication efforts that seek to locate the vision of the future through the ambitious spirit of Korea’s first independently evolving sports car prototype, the “Pony Coupe Concept,” introduced in 1974.
IONIQ 6 has turned heads with its sleek exterior and interior design. With a sleek design that minimizes wind resistance, the all-electric vehicle achieved the drag coefficient (Cd) of 0. 21 among any Hyundai Motor vehicle, combining sensitivity and efficiency.
Grandeur stood out for its complex design that reinterprets the traditional designs of previous models. With futuristic exterior styling and an interior that maximizes comfort and luxury, it embodies the symbol of Hyundai Motor’s flagship sedan.
Kona features an avant-garde symbol unique to electric cars, while inheriting existing iconic design elements. The seamless horizon lamp that stretches across the front, prominent surfaces and white lines harmonize to emphasize elegance.
Hyundai also won awards in the Interactive Media category with the “Seon” infotainment system, the Navigation Cockpit (ccNC) integrated infotainment system and “Hyundai Sans UI,” the exclusive mobility policy.
‘Seon’ is a new design theme applied to the next-generation integrated infotainment system, first introduced in the new Grandeur. It completes a differentiated graphic design that uses linear elements, such as straight lines and ovals, that can be seen in daily life to convey a familiar and comfortable feeling.
“Hyundai Sans UI” is Hyundai Motor’s first exclusive mobility policy, implemented in the infotainment formula of each and every Hyundai style implemented through ccNC. It helps complete the infotainment formula by offering consistent readability in any outdoor environment through a concord. with soft curves and subtle straight lines.
“With this intuitive and attractive design, we have provided our consumers with a familiar and comfortable interface for their overall experience,” said Haeyoung Kwon, vice president and director of the infotainment progression center. “We’re proud to offer those award-winning features that do, in fact, prioritize the desires and satisfaction of our valued consumers. »
Started in 1950 and now in its 73rd year in 2023, the GOOD DESIGN Awards are the oldest design award identified for authenticity and authority in the world. It selects award-winning boxed works based on comprehensive evaluations for the highest aesthetics in terms of cutting-edge design, new technologies, form, materials, construction, concept, function, application and energy efficiency, and environmental sensitivity. For more information about the GOOD DESIGN Awards, please visit the official website: www. good-designawards. COM
Hyundai Motor Company recognizes the importance and effect that automobiles have on society and humanity. It strives to play a role that goes beyond the undeniable automaker to become consumers’ life partner. You will connect with your consumers through knowledge. its vision to become a “lifelong component in automotive and beyond” and participate in running “together for a better future” as part of Hyundai Motor Group.
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