SEOUL, South Korea, March 6, 2024 /PRNewswire/ — Hyundai Motor Company is expanding its logo legacy crusade globally by launching new retro-themed content on ZEPETO, a globally trending social media platform based on a three-dimensional avatar, and offline. in ASEAN countries.
ZEPETO’s content and ASEAN offline events will focus on the iconic PONY, the first mass-produced car style to evolve independently in Korea, and the rich heritage of the Hyundai Motor brand. This initiative builds on the successful collaboration between Hyundai Reunion, last year’s “PONY”. , Timeless” and the song “pony”.
ZEPETO’s virtual world, called “Timeless Seoul,” takes users back to Seoul in its dynamic era of the ’70s and ’80s, when the PONY was South Korea’s most popular car. Users can explore old-fashioned elements of K-culture, such as old vinyl records. retail outlets and family-owned outlets, and interact with wearable devices and themed photo spaces set up to be posted on social media.
Hyundai Motor invites global Gen Z audiences to rediscover the iconic PONY, an enduring symbol of the company’s heritage. Through an immersive experience that reimagines ancient K-culture from an old-fashioned perspective, the younger generation will make a natural and engaging connection to PONY’s enduring legacy.
Combined with a captivating, old-fashioned aesthetic, the PONY serves as a single point of contact for the brand, seamlessly connecting the brand’s story to the newest IONIQ 5, which proudly perpetuates PONY’s design DNA.
To have greater interaction with the main popularity of ZEPETO in ASEAN countries, Hyundai Motor will hold offline events at the Bangkok International Motor Show 2024 (March 25 to April 7) and Hyundai Motorstudio Senayan Park in Indonesia (March 28 to April 11). ZEPETO’s real-life photo spaces and share their images and stories on social media for a chance to win special prizes.
More about “Timeless Seoul’s” ZEPETO content can be found out on Hyundai’s global social media channels (Instagram or Facebook) or on Hyundai Motor’s official website.
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