Hyundai’s product line control organization focuses on tactics for functionality by analyzing target customers, segment dynamics, and rider engagement for each Hyundai vehicle. Sales development plans analyze industry trends and identify national and regional expansion opportunities for Hyundai. Retail operations manage Hyundai’s domestic incentive expenses, qualified used systems, and sales plan activities. DePerez starts today and will report to Hyundai Motor North America President and CEO Jose Muoz.
“Fred is an experienced leader with great experience in market situations and in achieving results,” Muoz said. “The creation of this new department will allow us to take advantage of greater knowledge and take advantage of national and regional opportunities to increase our profits and gain market share. We are very happy that you have joined the Hyundai team.”