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Image from Hyundai’s Amazon national TV ad “Add to Cart. “Image provided via Hyundai.
Whether we’re ordering dinner, buying a gift, or picking up that last item we forgot at the hardware store, “add to cart” is a vital component of our online lexicon.
The automaker announced a marketing crusade on Tuesday, which will spread across built-in partnerships, virtual and TV advertising, social media and more. New ads for the “Add to Cart” campaign began airing on television, social media, and online media.
“At Hyundai, we put the visitor in the middle of everything we do and are looking for tactics to improve the vehicle purchasing experience,” Hyundai Motor CoArray President and CEO José Muñoz said in a press release.
“We’re thrilled to be the first brand enabling our dealers to sell vehicles through Amazon Autos. This collaboration allows customers to conveniently discover, learn about, and purchase their preferred Hyundai model from their local dealer through one of the world’s most trusted shopping experiences,” Munoz said. “It represents the future of automotive retail and our commitment to redefining how cars are marketed and purchased.”
The ad takes place at an Amazon center and shows everything from toys and skates to suitcases and racks coming out of Amazon boxes, followed by the 2025 Hyundai Santa Fe. It highlights the ease with which a buyer can load the Santa Fe into an Amazon. cart through Amazon Autos on a smartphone.
Hyundai is airing the ad nationally (including NBA and NFL games) and on Amazon Prime Video. The automaker is also utilizing out-of-home, audio, website content, paid search and media partnership integrations to emphasize “ease of purchase” on Amazon.
Later this month, Hyundai will launch a mini-campaign called “In Time” that will run through March and showcase responsibilities that take more time than they should, like locating the TV remote and showing how to buy a Hyundai on Amazon Autos. . easier than those unnecessarily heavy responsibilities.
Amazon had last year announced the launch of Amazon Autos, which offers online grocery shopping from Hyundai dealerships in 48 metropolitan locations across the country.
Amazon said it would continue to add more Hyundai dealerships, and would add additional manufacturers, brands, cities and new functionality, such as leasing and expanded financing options, in 2025.