Near
Go to hell, the car dealership delights in sucking the soul!
Last week, Hyundai unveiled an Amazon-style “Click to Buy” online page in the UK that allows it to purchase Tucson and Santa Fe models at ongoing costs and set up delivery. In fact, if you pay in cash, you’ll be taken to your door.
We’ve already missed haggling in the back room over costs and extras with sweaty vendors. Not to mention the terrifying inflatable aerial dancers of the “tube people” who greet us in the showroom, and the sound of other young people screaming at full throttle as they run between cars with joy.
Leave him at home, people!
Anyway, advertising firm Innocean and director Chris Palmer of corporate production company Gorgeous are celebrating the arrival of “Click to Buy” at the location below. Mmmm, we’re wondering what can the inmates of the cardboard boxes on the length of a car that look like the city?
In general, it is an effective and discreet way to provide the service. The boxes, familiar but surreal for their length, are the best visual metaphor (even though Nissan arrived 3 years ago with a boxed delivery).
And stomping on bubble wrap is too much fun! But … what if you have to return the car for some reason? You’ll need like a million stamps!
Dealers may or may not be disappearing (but fortunately, despite our ever-changing media landscape and changing customer needs, car advertising is more entrenched than ever.
We’d need to live in a world without him. Should?