Car photography is difficult. If you don’t believe me, just take a quick look at the latest vehicle photos on the social media platform of your choice. Of course, sometimes you’ll see photos of the best vehicles, probably taken through a paid professional. But for each one of them, In every wonderful automotive image, see dozens of images with problems ranging from sloppy crops to unflattering angles and blown lighting. And we don’t even get into busy reflections and distracting backgrounds.
If you’re a car photography gourmet, you’re celebrating those rare cases where it all comes together, creating the visual perfection of the car. And if you’re Ted7, you’re proud to be a purveyor of that perfection. . Ted is a self-confessed car enthusiast, encouraged by a father who returned from trips abroad with toy cars from faraway lands. This encouraged Ted to buy full-size functional cars as an adult. Initially a fan of the Volkswagen GTI, Ted’s hobby. he ended up at the wheel of a Caterham 7, his current and favorite vehicle. So, Ted7.
Ted7’s photography adventure began where so many car photographers begin, at his local Cars event.
As Ted7’s photo revenue stream grew, so did his paintings at his “real job”: a search engine optimization expert. After 18 months, he was able to leave global search engine optimization and concentrate solely on car photography. It was 12 years ago, with brands such as Vorsteiner and HRE Wheels, Evan Paul Motorautomobiles, GMG Racing and Ring Brothers among its first customers. His later paintings include photographs of vehicles for the Wall Street Journal and the Petersen Automotive Museum, where he took his first steps in the study of the automobile. photography.
The Petersen has a domain called “the cove” with a white background and controlled lighting. Ted7 first photographed a bunch of museum cars in the creek, and soon began renting them out to his own clients who were looking for studio photographs. Petersen, between 2017 and 2021, included photographs for Gunther Werks and auto dealers in Beverly Hills and Malibu. This experience convinced Ted7 to join LongTail Rally (of which he is the official photographer) to build his own studio, which he opened in Orange. County in June 2021.
Ted7 is the official photographer of the LongTail Rally, his wife in his studio.
With the opening of the studio, Ted7’s business snowballed. His photographs of high-end cars, which appear in high-profile venues such as the online website Bring a Trailer or auction houses Bonham’s, Broad Arrow’s and Sotheby’s, have put the world of automotive dealers on alert. Ted7 now uses about six hundred cars a year. Their protocol is to photograph a maximum of 3 cars in the morning, leaving time for photo editing in the afternoon and a turnaround time of 1-2 days. While it’s preferable to get the work done ahead of time, Ted7 says he’s used to running in very short periods of time. For agents who want a fast response time.
Exotic car dealers and auction houses are among Ted7’s clientele
If you’d like high-end vehicle photography at the point shown here or in the gallery above of 20 iconic cars, you can contact Ted7 on their online page or via Instagram. You may have a free space for a photo shoot in the next 24 hours, or it would possibly take up to a week to plan. But if you’re looking for that rare example of visual perfection in car images, it’s probably worth the wait.