How Mercedes-EQ will pave the way for a new era of mobility in the Middle East and beyond

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Krishan Bodhani, Vice President and Head of Sales and Marketing at Mercedes-Benz, explains how Mercedes-EQ’s vision of electric mobility will be the brand’s strategy for decades to come.

Mercedes-EQ will encourage people’s confidence by swapping their petrol car for an EV model, with the EQS and its wide diversity of up to 770 km under the Globally Harmonised Test Procedure for Light Vehicles (WLTP) providing a truly extensive appeal. The ability to long distances gives owners the confidence they want to adopt on any trip, knowing that the EQS can complete the journey smoothly, while the onboard navigation formula will direct them to the nearest charging station whenever they wish.

On the road, the functionality will also highlight the good luck of Mercedes-EQ. As such, the EQS outlines the strength and functions that EQ vehicle owners must have, with its all-wheel drive formula delivering 516 hp and 0-to-one acceleration. one hundred km / h in just 5. 5 seconds.

The S-Class, for example, has taken a major step towards autonomous driving: its Active Distance Assist Distronic and Active Steering Assist functions help the driving force maintain a distance, with its speed adjusted for turns and crosses. pioneer in driving with artificial intelligence. EQS and EQA systems are supplied with active lane keeping systems, which provide one hand and brakes, which provide one hand.

In the future, and lately under development, the Mercedes-Benz Drive Pilot system, a 3-point motive force assistance system, will allow a car to drive without constant monitoring of the motive force. Artificial intelligence, which actively monitors and learns the behavior and behavior of the driving force, thanks to more than 350 sensors located in the vehicle. manoeuvrability.

Its complex production capabilities allow it to respond temporarily to demand adjustments; The ‘Techlines’ formula makes it imaginable to temporarily integrate models into the meeting line, moving from SUV to EV. Called the “meeting formula of the future”, it allows Mercedes-Benz to react temporarily and introduce new inventions to its fleet. pandemic has highlighted the desire of companies to be more receptive to their markets and environments, and to be able to adapt their production and plans accordingly.

The themes of opportunity, sustainability and mobility of the Expo are also the driving force of Mercedes-Benz and can be seen in the expansion of Mercedes-EQ and the delivery of all-electric models such as the EQS and EQA, which pave the way. for an all-electric Mercedes-Benz fleet that will be available until the end of the decade.

Mercedes-EQ has helped reframe the way motorists understand electric mobility, which in turn has helped the sector grow and develop, as a result, electric cars have become a higher point of public awareness than ever before, which in turn creates greater opportunities for the sector. , leading to a sustained push to advance sustainability and enabling advances in mobility.

Innovation, generation and power are helping F1 and FE meet core commitments to carbon emissions and the transition to renewable energy. As the only logo an F1 and FE team has, Mercedes-Benz recognises the role motorsport plays in emerging concepts and technologies that can be transferred to its road vehicles and vice versa.

The demands placed on motorsport groups mean they are in the right position to temporarily resolve some of the urgent maximum disorders similar to technology, sustainability and the need for innovation. marketplace through its EQ logo and its classic fleet.

The discussion with consumers online has allowed Mercedes-Benz to expand its visitor base and build its connectivity. The StarView video app connects consumers with the technical groups running in their cars and builds accept as true and enduring accept as true with.

Online and offline merged with a wonderful effect to ease consumers’ transition between the online page and the showroom when purchasing or maintaining a vehicle. With significant Covid-related restrictions still in place, the protection and well-being of our consumers remains of paramount importance. Therefore, our online presence will continue to grow and expand to meet demand.

To be more informed about Mercedes-ESQ and its vision of mobility, click here

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