Lincoln points to a preference for moving beyond being a simple automaker and evolving into a luxury lifestyle like Porsche that reflects the core values of its consumers in an effort to contribute to a happier life.
A recently introduced Lincoln feature promises to help reduce anxiety and stress, sleep, private acting, expand gratitude, and develop self-esteem. All of this can be obtained with a popular Calm program through the Lincoln Way app.
Calm can be used in the car, on a cell phone or tablet. It is loose for one year for all Lincoln owners of 2000 or models in the United States, Canada and Mexico.
Calm is an established application for intellectual fitness and fitness, known for its brief guided meditations and stories about sleep. Although available to the public, Michael Sprague, director of Lincoln North America, will offer the role to all Lincolns. drivers after finding the benefits through himself at home.
“It’s been a component of our lives for some time. One of my children still wears it every single night. He’s 12 years old . . .
Sounds can come with soothing nature’s soundscapes, such as rain, ocean waves and wind blowing through trees. Sleep stories are popular and are tell through notable people, such as Oscar-winning actor Matthew McConaughey.
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“It’s an exclusive collaboration. No one else in the auto industry does something like that. For me, it’s going back to our brand. What is vital to us is the full awareness and well-being of our customers, so that they feel revitalized in each and every point of contact,” Sprague said.
The coronavirus pandemic has created demanding situations that make this application important, he said. “When we did our pilot exam with Calm, other people got in the vehicle and spent about 3 minutes practicing mindfulness. It helped them concentrate, rest before the day began, returning to the world.
It can be used for boating and camping, he said.
Now available to Lincoln customers, this special feature follows a pilot assignment in 2019 involving 1,500 consumers in cities that showed 97% approval, Lincoln said.
Kristen Grimske, 30, a detroit subway marketing consultant, owner of a 2020 Corsair and her husband drives a 2017 MKZ, said the Calm app was very useful during the workday and paid for it before Lincoln’s offer.
“I don’t think I can get there any longer, ” said Grimske. “There is a very fast meditation of 2 minutes and concentration functions of 2 minutes. We’re usually busy in the morning. At night, he started putting on Me There’s so much tension that other people are putting aside right now, and a little reminder in your day to take a break and focus on yourself and how it happens mentally, is the key. soothing. “
Although known for meditation, Calm offers much more, critic Jess Carpenter noted. “Calm also provides sessions on how to exercise the brain to concentrate, like the one led by LeBron James. “He said the app “made a difference” in levels of productivity and anxiety.
The NBA star stores her playbook on intellectual health, emotional control and the mental state of a champion with the reassuring voice for which he is known.
While Calm has a seven-day loose test, Lincoln pilots are one year old. A premium Calm subscription costs $69. 99 consistent with the year.
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Lincoln hired neuroscientist Nkechi Deanna Njaka, who had knowledge at the University of Edinburgh and is now a conscious meditation consultant based in San Francisco.
“Whether you’re late for an assembly or your computer running or there’s a long queue at Starbucks, it’s very simple for us to enter a flight, combat, or freeze space. This is due to our tension reaction and a tension or adrenaline rush can ignite in the body,” Njaka said.
“When we’re in something like breathing or feeling, presence becomes more of a physiological thing,” he said. “When we meditate, we draw attention to what it is, and this activates our parasympathetic nervous formula, which naturally brings the framework to a state of rest and restoration. This supports our immune formula and our overall fitness and well-being. “
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In addition to meditation, starting with collaboration between the two companies, Lincoln homeowners may qualify for a Calm gravity blanket, sleeping mask, or sleep mist.
Omar Dawood, Calm’s leading medical officer, told Free Press: “People around the world are turning more than ever to the resilience and mindfulness team to help manage stress, anxiety and sleep. We’ve noticed an increase in our downloads and usage. . at Calm. Research has shown that mindfulness practices concentration and decreases anger, which is imperative when drivers return to the road. “
Automotive industry analyst Karl Brauer, executive analyst at iSeeCars. com, a knowledge site and auto lists, said Lincoln is an attractive trend in the industry.
“One of the things European luxury logos have accomplished over the more than 15 years is linking their logo to lifestyle,” he said. “They went beyond promoting cars to promote the lifestyle of their customers. You can buy a Porsche”. , get out of the box and you will now be included in the days of track and training, access to old models. You own a Porsche from a true guru and enthusiast with a credible claim to live this way of life. it’s a procedure of relaxation and intellectual fitness. If you’re part of Lincoln, you’re not only being promoted by a car, but also a lifestyle that includes access to equipment to relieve and lessen stress. “
Lincoln organized a virtual verbal exchange on wellness with the participation of Calm and Goop, the lifestyle recommendations site, on August 12 in honor of National Relaxation Day.
McConaughey, a long-time spokesman for Lincoln, took this discussion.
“The only gift we can all give ourselves is a time to help us find our balance,” he said in a Lincoln press release. “Life is really stressful those days, so if you want to be more attentive, take five minutes for yourself. Before you stop by to relax after a long day or just be nicer, take care and take care of those around you.
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Contact Phoebe Wall Howard: 313-222-6512 or phoward@freepress. com. Follow her on Twitter @phoebesaid. Subscribe to our newsletter.