Then identify where the price is lost due to a bad visitor experience, or where COVID-19 has created a request for a new type of visitor experience. For example, a reluctance to move on to the dealership will likely result in an increase in the call for the collection/deposit of home maintenance.
Once a painful point has been identified, a resolution on how to do this should be made. It’s a consultation to understand the challenge in depth. Talk to consumers through appropriate user search methods, see the nuances in what your express audience would find most useful and where innovation opportunities are. Home delivery/consumer pickup requests in rural Nebraska will be different from those of Manhattan consumers.
Once you’ve known the challenge and have some solution ideas, make every effort to validate whether a solution will work. For example, can you simulate the joy of some consumers and get their feedback before investing? Then make a decision if you are creating or purchasing a solution. Do you want the speed of trading and decreased load of a popular e-commerce tool like Roadster, or the flexibility and control of everything customized? Once in place, repeat the cycle to be in a position for the next turn, whatever it is.
There are many models to achieve this agility. Invest in market research or expand your skills internally. Streamline purchases so you can temporarily consult external vendors. Run your own internal design dashboard with loose online resources. No matter how you techize it, make sure it’s fast.
If the recent reversions of the blockade are a sign of what is to come, which seems likely, then the coming months will be characterized by deep uncertainty. An agile technique based on the understanding of its consumers and the journey of the visitor, and that has an effect on COVID-19 on it, is vital. This means constantly listening to what your consumers need, experimenting well with responses, and evolving quickly. If you do all this, you will have many opportunities to thrive in this new and ever-changing world.
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