Brandon Steven Motors acquired Honda from downtown Los Angeles for $80 million. This is the store of the Wichita dealership chain, Kan., and it is the first in California.
“Honda is a logo we didn’t have, but I’ve been looking for it for years,” Brandon Steven said in a statement. “The fact that it’s on the West Coast is a credit to the fact that we’re adding Honda’s impeccable reliability to our group of runners.”
Joe Shuster, Sean Wolfington and Ted Bessen obtained the dealership in bankruptcy in 2011 for $3 million. Shuster invested another $38 million in 2017 to move the dealership to 1540 S.Figueroa St., 3 miles south at 740 West Martin Luther King Blvd., where he built a five-story, 210,000-square-foot facility in an empty location. Obtained from USC.
“Most of our consumers and workers live closer to the Coliseum and the surrounding COMMUNITIes of USC,” he said at the time. “This asset provides the best location so that we can become a component of the colorful and evolving network that leave your neighborhood to come to us.”
Shuster on the right: Before the pandemic closed, the dealership sold about 5,000 cars a year and ranked among the two hundred most sensitive Honda outlets in the United States.
Honda in downtown Los Angeles has 124 employees, which Steven plans to climb to about 4,500.
“The dealership will continue to work with the same key players,” he said. “I’ll bring some economy to scale and new technologies, yet consumers can expect the same five-star experience with a touch of Midwest charm.”
Steven and his brother, Rodney Steven II, co-own Steven Enterprises, a parent company they founded in 1994 that operates a number of car dealerships, gyms and restaurants in all 50 states.
The brothers come from a circle of relatives of entrepreneurs. His grandfather, Joe Steven, founded Joe’s Seat Cover and Car Wash Center, and his parents, Rodney and Rebecca Steven, owned 15 properties of Little Joe’s Car Wash, a giant plumbing and disinfection company and Slope Ski Shop.
“Rodney and I are constantly looking to challenge each other to do more,” Brandon Steven said. “I probably wouldn’t be happy until we make Honda downtown Los Angeles The number one Honda dealership in the country.”
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