Fashions change. What is popular today in fashion, media, generation and design may be popular tomorrow. In the automotive sector, everything happens quickly, with small changes almost every year and first changes every three years.
The 2024 Future Attributes Demand Study by market research company AutoPacific analyzed 163 vehicle features, such as protective and autonomous driving technologies, family needs, infotainment technologies, connected functions, external appearance packages and aids of hands-off towing, and vehicle types and powertrains, to find out what Americans need in their cars and what’s out of fashion or not yet in fashion.
The survey organization included 14,900 licensed drivers in the United States who say they intend to purchase a new vehicle in the next 3 years.
“For automakers and suppliers, surveys like this not only give them a solid view of what customers need in their cars, but also who needs them and what type of cars are best suited for that feature, to help them with product manufacturing plans and differentiation. Deborah Grieb, director of marketing and customer insights, told Newsweek.
“For consumers, those surveys give them a clue for automakers to explain what they need in their cars and then know that their voices are heard when they get a new vehicle and see that it meets their needs and their needs. “
The main “must-have” for respondents was wireless device charging, which is usually located in the vehicle’s centre console, within the easy access of the driver and front passenger. Customers are already accustomed to charging at home and now want power to qualify on the go.
The researchers found that the most sought-after feature of the moment is a link between a shown, heated and cooled front seats, and a novelty, wireless charging for the rear seats.
Rain-sensing wipers were next on the 2024 list, followed by the sunroof/sunroof.
Respondents also coveted the driver profile setting, a technological advancement that allows other drivers in the same vehicle to save their seat, mirrors, climate control and multimedia delight settings for the next time they enter the vehicle. These profiles are connected to a key ring holder.
More than a third of new vehicle users need driving force profile settings, elevating it to the sixth most searched feature in this year’s study, compared to 10th in 2023 and 19th in 2022.
“This feature can be a boon for families with multiple driving forces, who would possibly share a vehicle,” Robby DeGraff, AutoPacific’s product and customer information manager, said in a press release. “Setting up the driver profile settings takes a bit of upfront work, but once established, it’s necessarily a start-up experience with the vehicle. “
Other must-haves for respondents included a family power outlet, sunshades for rear passengers and rear cross-traffic alert technology, which sounds an alarm and uses visual cues to alert the driver that the vehicle is approaching from behind, which helps avoid collisions. when driving forces leave parking spaces.
The tenth most sought after feature is a built-in air compressor.
“I think there are many uses for an integrated air compressor, and consumers too, which is why it’s on our list of the 10 most sought-after features. It is a characteristic that does not want to be segmented. Exclusive, it can be added to a pickup truck just as easily as it can be added to the trunk of a sports car, minivan or sedan,” DeGraff told Newsweek.
“Whether it’s inflating soccer balls at a soccer practice or adding air to your tires from the comfort of your own driveway instead of looking for portions at the (probably) damaged pump of a gas station. This feature is wonderful and I can’t wait to see automakers make it more available to consumers.
Contactless driving systems continue to rank in the top ten most sensible, with more and more consumers preferring undeniable protective responses such as rear cross-traffic alert and automatic emergency braking.
Jake Lingeman is the Autos team editor at Newsweek. In the past he has worked for Autoweek, The Detroit News, Bring a Trailer and CarBuzz, covering all areas of the automotive industry. Jake is an alumnus of Wayne State University.
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