“The Holman Automotive team congratulates Jeff Swickard on the acquisition of Audi Palo Alto. After careful consideration, we have made the decision that selling the dealership to Swickard Auto Group will be the most productive solution for Holman and Audi Palo Alto employees.” said Brian Bates, president and chief executive officer of Holman Consumer Services. Holman is one of the largest personal automotive teams in the United States with 32 dealerships generating about $3.3 billion in annual profits in 2019. “We are grateful to have had the opportunity to serve Audi consumers in the Bay Area and to have worked with many special affiliates at Audi Palo Alto. I would like to thank Alan Haig of Haig Partners for his professionalism and assistance in the sales process.”
“We are very interested in expanding our organization to Palo Alto,” said Jeff Swickard, CEO of Swickard Auto Group. “This dealership will enable us to serve Audi consumers and is perfectly suited to the other dealers we recently purchased in the area.” Swickard recently purchased Lexus from Fremont, Jaguar – Land Rover San Francisco and Land Rover from Redwood City. Swickard has 16 dealerships in California, Georgia, Oregon and Washington.