Top end dealer group H.R. Owen is to represent Lotus for the first time in the UK.
The new Lotus showroom is located in Hatfield at H. R. ‘s new flagship multi-brand facility, Owen, which houses a two-storey Ferrari showroom, as well as Lamborghini, Maserati and Bentley dealerships.
The Lotus includes the all-new Lotus Emeya, a four-door electric hyper-GT, the Eletre all-electric hyper-SUV and the Emira, Lotus’ newest petrol sports car. There is also the Evija hypercar with a limited production of 130 vehicles.
Ken Choo, CEO of H. R. Owen, said: “At H. R. Owen, the vision of Berjaya Group founder Vincent Tan is for us to align with brands that push the boundaries of luxury and performance.
Lotus’ commitment to innovation and the arrival of electrifying models like Emeya fits perfectly with our vision. We’re excited to offer those exceptional cars to our customers.
Mike Johnstone, Lotus commercial director, added: “H. R. Owen and his discerning visitor base make him the ideal new partner for Lotus in the UK.
“The Hatfield site has a perfect and available location in North London and will especially increase the brand’s visibility in the South East of England. “
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