Gumtree named G Squared following a competitive call from several agencies, with the Sydney-based freelancer guilty of managing search engine optimization biosearch, as well as identifying opportunities in key verticals to drive traffic and conversions to the site.
With more than six million unique users in Australia each month and 45,000 new listings everyday across key categories including home & garden, baby & children, sport & fitness, clothing & jewellery and jobs, Gumtree connects buyers and sellers in local communities across the country.
“Gumtree operates in a competitive market, so ensuring our strong online presence is a precedent for the company. We needed a company that understands the diversity of the environment in which we operate and G Squared has demonstrated strong strategic thinking and the ability to execute that will to achieve our goals,” said Tudor Stefanescu, Chief Digital Performance Officer at Gumtree.
“Gumtree is an Australian institution used by one in four Australian web users every month. They have big ambitions to cement their reputation as a destination for buyers and distributors and we will bring our experience and expertise to make sure their goals are met. ” said George Photios, director of G Squared.
“We look forward to the opportunity to work on Gumtree’s search engine optimization strategy and play a role in reinventing its content strategy and online page experience. Making an impact on such a well-established online page requires a unique approach, and we’re thrilled to see this come to life,” said Kate Duffield, Director of Search Engine Optimization at G Squared.
G Squared, an award-winning virtual consultancy, integrates paid media, SEO, and the internet to drive business results. Its team of more than 70 people works with clients such as Mirvac, Mitsubishi Electric, Mate, Bunnings and Specsavers.
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