The campaign, which includes television, print, direct marketing and virtual elements, mimics the classic look of automobile manuals. The use of exploded diagrams and line drawings is intended to publicize the expertise of Green Flag staff.
The televised execution shows a Green Flag mechanic temporarily arriving at the scene of a broken down car, while a voiceover explains that the logo has a national average reaction time of 30 minutes.
The ad created through MediaCom’s in-house advertising team, MediaCom Create.
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