General Motors Co.has withstood depressions, wars and pandemics under his centennial name, however, the next step to battery-powered cars may be just an opportunity to reconsider his generic-sounding corporate nickname in favor of anything cutting edge.
Morgan Stanley analyst Adam Jones challenged GM CEO Mary Barra at a convention on July 29 after the automaker reported better-than-expected second-quarter results. Your suggestion for a new call: Ultium, GM’s electric car batteries logo.
“The General Motors logo has done its job, but I wonder if it’s not in touch with some of the attractive instructions you’re taking the business on,” he said.”Why not call the company Ultium, the total company?”
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The suggestion follows a resolution this month through Fiat Chrysler Automobiles NV and Peugeot PSA Group to adopt the so-called stellantis after its planned merger early next year.
GM’s CHIEF executive responded diplomatically to the call, ruling out a logo replacement at some point, but saying that the automaker aims to implement its electric vehicle strategy.Bar said to convert the large number of cars on US roads.But it’s not the first time
The car manufacturer’s patented batteries are committed to making their next-generation electric cars successful from the start.GM sells only one electric vehicle in the United States, but develops more than 20 plug-in models, the first of which will be distributed through the end of 2021.
The shares of its rival Tesla Inc.se have soared this year, bringing the dominant automaker’s valuation to seven times GM’s market capitalization.
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