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By Nick Carey
August 6 (Reuters) – General Motors Co presented Thursday the first of a series of Cadillac electric vehicles, as part of an attempt to revitalize the declining luxury logo and enter a market governed in the past through electric car manufacturer Tesla Inc.
The Cadillac LYRIQ, an all-electric medium SUV, is expected to begin production in the United States until the end of 2022. Shortly before, production will begin in China, the largest market of the luxury brand.
All versions of the LYRIQ will have a variety of more than three hundred miles and will come with features such as a 33-inch (83.82 cm) LED touch screen.
Over the past decade, Cadillac has invested heavily in producing new luxury sedans at a time when Americans are abandoning passenger cars in favor of SUVs and vans.
In an effort to advance Cadillac, GM chose it to lead the transformation of its classic line of combustion engines into an electric range. Luxury consumers are able to pay the bill for an electric vehicle, a product that automakers have struggled to take advantage of.
“This marks a turning point Of The Array … an opportunity to build momentum and position the Cadillac logo for its next chapter,” GM North America President Steve Carlisle told reporters before the presentation. “LYRIQ is the cornerstone on which we will build the future.”
Carlisle said that being “one of the first participants in Array … LYRIQ will take more than it is entitled to” from the market.
GM said most, if all, Cadillac models will be electric until 2030.
Last November, rival Ford Motor Co unveiled its high-end Mustang Mach-E SUV.
Reservations for the Mach-E, which will go into production this fall, will be completed in December.
Electric cars manufactured through classic automakers have failed to achieve Tesla’s leadership in the market.
Cadillac’s LYRIQ will only compete with Tesla’s Model X SUV, but also with Daimler AG’s German luxury brands BMW, Audi and DE-Mercedes Benz, which plan to launch a number of high-end electric cars in the coming years. (Report through Nick Carey; Edited through David Gregorio)