After Elon Musk officially took over Twitter for $44 billion, several automakers temporarily stopped paying for advertising on the social network. Now, it turns out that some brands are skeptical enough about the new owner to stop publishing altogether.
This week, the VW Group reiterated its position that all its brands suspend all paid activities on the social network until further notice, Autonews Europe reports. Meanwhile, Audi appears to have gone a step further and hasn’t posted on Twitter since Nov. 1. 1, while Audi USA last posted an original tweet on October 28. General Motors also seems to have taken a similar step. Although he also announced that he would delay paid advertising on the network, that was just the beginning.
More: Stellantis temporarily classified ads from Twitter after Elon Musk’s purchase
– Audi USA (@Audi) October 28, 2022
All customer-facing brands from the U. S. automaker. U. S. officials, such as Chevrolet, Cadillac, Buick and GMC, have not posted original tweets for the month high. They were joined through GM CEO Mary Barra, who hasn’t posted since Musk took over Twitter. .
“With a competitor owning the platform, it’s vital for us to make sure our advertising methods and insights can be safely controlled,” GM told Automotive News, adding that this is “just one of many channels available” to the company.
For example, Barra continued to post on LinkedIn. Apart from his data, however, GM may not need to help Musk, owner of Tesla, the world’s largest EV maker, since he, too, plans to go all-electric by 2035.
However, not all interactions are prohibited on the site. Even the Audi and GM brands interact with consumers when they tweet about the company. While this would likely imply a road ahead for brands that need to continue interacting with consumers while at least supporting Musk, it’s also a reminder of the social network’s continued influence.
Not all brands are giving up Twitter. Au GM, BrightDrop and Cruise have kept tweeting. GM President Mark Reuss still uses the app. Ford, Honda, Toyota, Nissan, BMW, Mercedes and others continued to use Twitter organically.
– GMC (@GMC) October 26, 2022
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