Brands no longer need to be noticed as bargains. There’s a push for reward. South Korean company Hyundai Motor is part of this trend. Not content with the ever-improving Hyundai logo image, the company presented Genesis as a self-contained luxury car logo in 2015. This resolution was not unprecedented. In recent decades, Toyota, Honda and Nissan have spawned luxury descendants: Lexus, Acura and Infiniti, respectively. Hyundai sought to put a little distance its cheap and entry-level stature and play in the high-end automotive market and high-end prestige, where it can be compared to the more productive Mercedes-Benz, BMW and Audi in addition. to Japanese luxury logos.
While I sense a preference to decorate your brand, I’ve been skeptical about Genesis from the beginning, mainly because I’ve been very inspired by Hyundai’s progress. Hyundai has been promoting cars since 1968 and first arrived in the United States in 1986, a year after the construction of its millionth car. Hyundai cars were more commonly entry-level models: cars that other people bought because they could simply be them, not because they were ambitious. Teenagers didn’t have Hyundai Excel posters on their walls unless those teens were exceptionally funny and ironic. Once Hyundai took hold in the market, they realized they still had nowhere to let go. The company has embarked on a double crusade to obtain better quality and construction value. Cars are getting bigger and the list of popular equipment, even in key models, has been expanded. Then, in 1999, Hyundai announced that it would offer the “best warranty in the United States” on all of its models, a 10-year/100,000-mile powertrain warranty, a five-year / 60,000-mile, 24-hour road bumper warranty. assistance for five years. As Frank Ferrara, then Hyundai’s interim vice president, told Adweek in 1998: “It’s no good having a Hyundai. To replace the image, we made the decision to put our cash in. Improving the warranty would replace the way other people perceive Hyundai. Cars were getting bigger and bigger. A big turning point came with the 2009 Sonata, a car that really broke down barriers by winning testing compared to industry stalwart Toyota Camry and Honda Accord. Sonata was the first Hyundai to demonstrate a genuinely original sense of design, rather than a mimic look. People replied: Hyundai has thrived.
The impulse to the reward was launched. Hyundai brought its giant luxury sedan, Equus, to the United States from 2011 to 2016, touting fewer than 20,000 sets in the six years of style. Apparently, this was enough to motivate the creation of the Genesis brand. The Genesis G90 (an Equus with a raised face) was released as Genesis’ flagship product in 2017, followed by the G80 and G70. This fall, the brand’s first SUV, 2021 GV80, is expected to be inscribed in the lineup.
So now it’s great for a Genesis?
I spent a week in a Genesis G90 RWD 3.3T Premium 2020 to get out.
The G90 has been redesigned for the 2020 style year, even though it all wasted its Equus roots once and for all. That’s a smart thing, because the new G90 is pretty smart, given its giant trapezoidal grille on the back. It has a very assertive position, in a position to jump forward. Genesis’ paired badge is obviously visual on the front of the car, but not in an unsightly way. The quick roof line helps make the G90 more sublime and smaller than it is. They have compatibility and internal and external end are the most sensitive notches. The interior is sumptuous to measure, not too padded or ostentatious. All the convenience and convenience features you’d expect in a high-end car are presented here on popular equipment, which adds a 17-speaker Lexicon surround sound system, a 12.3-inch infotainer and entertainment display, navigation, Apple CarPlay and Android Audio, heated. and ventilated front seats, electric-controlled rear and rear bezel and back beams, seven-color ambient LED interior lighting, head-up demonstrations and more, as well as a full range of complex protection technologies and driving force assistance.
Under the hood, a 3.3-litre twin-turbocharged direct-injection V6 engine connected to an eight-speed automatic transmission sends force (365 hp and 375 lb-ft of torque) to the rear wheels (four-wheel drive is an unforgettable experience). had a characteristic). For $3500 more, it can be transferred to a G90 5.0 Ultimate, which has a 5.0-liter V8 engine with 420 horsepower and 383 lb-ft of torque, but this can brown the lily, as the V6 does a smart projection task. the G90 around, while he seemed perfectly pleased with doing so. The handling is quiet and even a bit sporty for a giant sedan, thanks to the Genesis Adaptive Control suspension with electronic damping control.
Having recently spent time in full-size luxury racing sedans, I was inspired by the quality of the G90. I wouldn’t hesitate to park it next to the Lexus LS, BMW 8-Series or Maserati Ghibli sedans I’ve driven recently, and the G90 had a net worth of at least $15,000 decrease for those cars.
The Genesis G90 RWD 3.3T 2020 starts at $72,200 ($73,195 as tested, adding $995 in shipping and internal handling) and has a five-year bumper warranty / 60,000 miles, a 10-year/100,000-mile powertrain warranty and a seven-year/unlimited anti-perforation warranty, as well as Genesis experience: 3-year loose maintenance and valet parking service/ 36,000 miles, 3 years of connected Genesis and Map Care loose services. Given the quality of the vehicle, the point of design and execution, this value is a deal.
I know Hyundai looked to get away from the reduced price tag when Genesis was created, but I’m glad they didn’t. Because getting more for your money is more than smart: it’s great.
I’ve looked at many cars, trucks, SUVs, crossovers, vans and motorcycles for a wide collection of magazines and websites. If you have wheels and motor,
I’ve looked at tons of cars, trucks, SUVs, crossovers, vans and motorcycles for a wide collection of magazines and websites. If you have wheels and motor, I need to drive it or drive it, then write about it. I’m fascinated by transportation and what the means of transport say about who we are. I have lived everywhere, but recently moved to the Detroit area.