Whether it was dog-in-the-car resolutions (two different brands opted for jokes based on man’s most productive friend), a new lifestyle perfume for pickup truck drivers, or even an electric vehicle covered in light-emitting paint, there was plenty to dumb down the gullible. . . and allow cynics to roll their eyes.
Reminiscent of a famous Polo style special from the late 1990s, in which each panel of the frame had a contrasting shade of bright red, blue, green, or yellow (no, we’re not making this up, it existed), the Volkswagen ID. 3 Harlequin Edition was reportedly finished with electroluminescent paint, similar to that seen on the 2023 ID. 7 concept.
This, the German company said, would allow the frame’s panels to light up and vibrate in reaction to the beats of the electric car’s audio system, in sync with the ChatGPT feature coming to the EV lineup.
Of course, clues that this wouldn’t happen (aside from the April 1 announcement, of course) were the use of the word “naughty” for the paint design and consumers being directed to VW’s online configurator with the code “JEST. 1. “
German logos obviously love jokes, as BMW is one of the oldest participants in the April Fools’ Day tradition. This year, the Munich-based logo posted a short video on Instagram of a new car cleaning suit.
Which, interestingly, looked like a professional ballerina dressed in a costume that looked suspiciously like one of the side rollers of an automatic car wash. Of course, this garment would be available to order on BMW’s online page from April 1.
Both Honda and Mercedes-Benz will focus on dogs as the basis of their April Fool’s Day jokes.
Honda loves acronyms and has consciously touted its Pet-Activated Wireless System (PAW-S), which aims to recognize a tag on the dog’s collar and allow your puppy access to the trunk of a legless e:Ny1 EV. and then also use purposes on board to satisfy them while waiting for their return.
Official spokeswoman Annie Mal said: “Whether you’re going to the local dog park for a walk or embarking on a bigger adventure for a well-deserved holiday, PAW-S means your dog will be calm, content, and fit to take on anything you throw at your brain.
Honda said it would keep the dog edition with PAW-S settings for cats, rabbits, and even pygmy goats, which, we must admit, made us laugh.
Merc did pretty much the same thing, only the German logo called it MBUX Bark Assist, a pun on the Park Assist feature found on many trendy cars.
Mercedes has claimed that its cars equipped with Bark Assist have infotainment systems that can decode a dog’s barking to use elements of the car’s technology. And can you imagine that kids and voice-activated infotainment were a bad combination?
On the other hand, advertising vehicle specialist Isuzu has developed a strong external smell called Driven. Frankly, this edition seemed pretty normal, and we wondered if it was a joke or not, given that there are plenty of eau de toilettes on the market for car brands. – and the spokesperson for this was not Hugh J’Laffe or Joe King, but George Wallis, the real head of marketing at Isuzu UK.
He said, “Our new perfume is as physically powerful as our pickup trucks; A single touch of this sensual dynamite will ensure stunning effects on and off the road. It’s an aftershave that sets you up for good luck and leaves a touch of admiration. in your wake. Don’t Be Silly, adventure with Driven’s unwavering and captivating charm.
Even if you hadn’t seen the “Don’t Be Silly” line, by following a link posted through the company’s PR branch and clicking to order a pattern through the fake website, you were greeted with an April Fool’s Day joke of satisfaction.
Finally, the EV review Electrifying. com sprang into action and estimated that a hot air balloon company in the UK had developed a generation of heated tires that could reduce the weight of an EV by up to 500kg.
These shiny tires, in homage to the appearance of hot air balloons, were called Hotyres 0104 and their inventor, Poppy Cox (geddit?), is said to have said:
“Unfortunately, some of the early prototypes were tested with elements that generated too much hot air. For a brief period in 2022, a Renault Zoe was housed in the rafters of our control shed. In the end, we had to ask a local farmer to cut it down. below, which delays the program for a few weeks.