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By Alice Newbold
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The Euros spread out with its usual explosion of Louis Vuitton handbags (follow @footballerfits to see which groups dressed up with the top luxury players), WAG-taste (Bukayo Saka’s girlfriend Tolami Benson is the call to find out) and Three Lions. -Try dotted products that indicate they are coming home. The taste of fields and terraces has been in vogue for a long time, but this weekend, Vogue World: Paris will bring the looks of the major football leagues to the centre of the Place Vendôme show. Back to the 90s- The football-themed segment will see athletes pass the ball to each other, so to speak, among supermodels dressed in brands that have injected FC culture into their hearts.
By Fashion
It doesn’t take a genius to explain the offside rule to figure out what existing football-obsessed designers you might include. Demna took the step, who spoke about development in Georgia with players and priests as cultural figures. “Sports, religion, obsession and seduction are stripped of their functions, leaving only the feeling that they are fashionable garments,” he said at the Balenciaga Fall/Winter 2020 show, where he first unveiled the fictional Balenciaga Football Club uniform with lunch bags for secondary snacks. But pundits have been commenting on its couture interpretation of football tropes, rooted in athletics categories, since the days of Vetements, when those slogan scarves saw huge sales for Autumn/Winter 2017.
Tolami Benson in 2024.
Cheryl Cole and Victoria Beckham in 2006.
Russia’s Gosha Rubchinskiy collaborated with Burberry and Adidas in spring/summer 2018 for a season-defining children’s collection between footballer and club, featuring socks with shin guards and the kind of shiny shorts that might as well have ended up in Paul Mescal’s. cupboard. Vogue Runway reported at the time that Christopher Bailey was watching from the stage, smiling at Rubchinskiy “paying homage to the ‘legacy’ of football that the British instituted so long ago. “The partnership with Adidas presented through Grace Wales Bonner, a 2020 CSM graduate, didn’t grow with some other drop of her cult sneakers, but with the creation of a cheerful Jamaican football kit that was a net-back win in 2023.
Balenciaga AW20.
Martine Rose AW21.
Martine Rose’s clever comments about football fandom, through her reimagined jerseys, led to a lucrative tie-up with Nike, which saw the Londoner launch a sold-out Shox MR4 shoe, encouraged by the sport’s “unsung heroes”. inspired by the 1971 women’s team uniform, for a task called “The Lost Lionesses”, and last year launched a line of genderless clothing that players can wear off the pitch during the FIFA Women’s World Cup. “I find football attractive, it’s tragic, you don’t know if it’s going to start, some characters are really nice, some are horrible,” he told British Vogue as he compared the match. The disorders of appropriating the tropes of all men have engulfed other creators, Rose has seen football as a wonderful way to equalize and a way to bring people together, like discotheques, other of her eternal themes of reference.
Rihanna watches Juventus vs Atletico Madrid in 2019.
Recent clips from @footballerfits, featuring Arsenal and Chelsea in dress.
While we’d spend more time exploring all the notable collaborations, adding multiple versions of the humble football shawl (Chanel’s camellia-print yarns created for Manchester’s Métiers d’Art exhibition last year sold for more than £1,000 on sites resale now), the cross section of football and fashion for those with little or no interest in the game comes through the glamorous enthusiasts who line the stands. When Rihanna, for example, carried the Louis Vuitton soccer ball bag to watch Juventus take on Atlético Madrid in Turin in 2019, the world took notice. Created for the 1998 World Cup in France, this exclusive collector’s item marked the beginning of FIFA’s official collaboration with the French house, which culminated in 2010 with a wrought gold trophy case commissioned for the World Cup in South Africa, which was polished and preserved. He has been competing in tournaments ever since. Even the pop star’s traditional Juventus jersey with “RiRi” emblazoned on the back couldn’t divert the eyes of vintage hawks from her archival stunt.
British Vogue, 1993.
Lioness Jess Carter in British Vogue, 2023.
The spectator turns out to have made it to the Premiership thanks to a Birkin. Rather, it’s Victoria Beckham’s extensive Birkin collection, which she began to gather in earnest around the 2006 World Cup in Baden-Baden, that cemented WAG culture. . You didn’t want a Hermès bag to tap into the brilliant paternal taste of wives and girlfriends, but it did require deep blonde highlights, a Bondi Sands subscription, and a predilection for pink champagne. The jet-set life of the women’s team, despite the media attention, for some a maximum aspiration, due to the luxury of the game (in the 2000s, sales of logoed toiletry bags skyrocketed after they became a popular product for players like David Beckham, learning to play). arrange the Pap photo from the airport tunnel to the personal jet).
Men’s urban style Paris SS18.
New York City Street Style SS19 for men.
Famous and trendy footballers, such as Beckham, Thierry Henry and Lionel Messi, have temporarily become valuable logo products with money to spend and customer awareness in mind. Why throw a template on a crusade when you can simply capitalize, say, on Cristiano?Ronaldo’s 632 million followers? Then there are the logo empires built through the players themselves, such as DB’s House 99 introduced in 2018, in addition to their lines of glasses, perfumes, whiskey and now honey. In 2022, Beckham made £70 million in profits from his business empire, subsidised through partners such as Sands, Maserati and Panini, a contingency plan given that players’ careers on the pitch cannot last forever.
George Best in front of a fashion exhibition at Tiffany’s nightclub in Manchester in 1966.
David Beckham introduced a new police line in 2002.
George Best, who marched so Beckham and the others could run, had to have blamed himself when he saw the rise of footballers to the point of forming semi-pasts whose hair tastes go viral. Although the Northern Irish Manchester United player was dubbed the fifth Beatle due to his taste for haircuts and his imprint on pop culture, his own eponymous store and club, Slack Alice, may never have had such a media effect in today’s chronically online society, where each and every player has the opportunity to rise to the stratosphere and then close sponsorship deals. For young people passionate about the games, like a young Demna watching intently from remote Georgia, it was and remains a dream. For the football-ambivalent, like me, who only went to Nottingham Forest games with my dad in the Yorkie bar at half-time, you can’t help but drop everything when the Euros and the like bring the game into the mainstream. Fashion will never pass into the game of marketing and football will. It’s still his number one game.
Balenciaga Cotton Jersey T-Shirt with Logo
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Martine Rose knit t-shirt
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