Pepsi is winking at two Pittsburgh Steelers enthusiasts who missed this year’s Heinz Field party in a new video as a component of the manufacturer’s national “Made For Football Watching” campaign.
In the 4-minute video “Every Game Is a Home Game,” former Steelers supporter Ryan Shazier meets a couple of loyal father-son fans, Tim and Pat Dougherty, to take them to their genuine seat while watching the house games.
In the video, Tim Dougherty says his circle of relatives has had subscriptions since 1976.The father and son describe what it meant to connect with the Steelers to the circle of relatives through smart and bad times, adding the death of Tim’s wife and his own cancer.Diagnosis.
“I know what it’s like to lose everything you love,” Shazier tells him.
The “Made For Football Watching” crusade will come with several national TV commercials, an online medium for all new content, a set of social filters, team-specific Pepsi brand products and regional activities, adding partnerships with 16 teams from the NFL.
For Steelers enthusiasts, Pepsi also released a virtual short film with JuJu Smith-Schuster, with a cameo from Zach Banner, to launch a fan sweep. Steelers enthusiasts have the chance to earn souvenirs from steelers or one of 3 exclusive traditional motorcycles and the opportunity to sign up for Smith and Banner for a ride through Heinz Field.
To participate, the Pepsi Steelers fan portal on madeforsteelerswatching.com.
The regional initiative will feature Home Field Advantage in the South for Wonder house enthusiasts with snacks and prizes on game day, celebrations scheduled to start home games at the new Los Angeles football stadium, a collaboration of favorite jerseys from Fans of Midwest enthusiasts, and team-specific content with players and favorites from Northeast fans.
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