A Ford executive has cast a serious shadow over the car manufacturer’s competition.
At a press convention Wednesday, Ford’s president for the Americas and foreign markets, Kumar Galhotra, said Ford’s next all-electric F-150 pickup truck would be a “real” “work van,” a “lifestyle” pickup truck like Tesla’s next one. GMC Cybertruck or Hummer EV reports Teslarati.
“While all other electric pickup trucks compete for lifestyle consumers, the all-electric F-150 is designed and built for ordinary consumers who want a pickup truck to do a job,” Galhotra said, quoted through CNBC.
Ford’s F-series pickup trucks have been the best-selling pickup trucks in the United States for more than 40 years; in 2019 alone, Ford sold approximately 900,000.
The electric variant of the F-150 is expected to stand out in mid-2022, halving the maintenance prices of its gasoline-hungry cousins, according to Galhotra.
The electric van market is heating up. Tesla plans to deliver the first Cybertrucks until late 2021 and General Motors expects to launch its recently announced Hummer electric truck and SUV at approximately the same time.
As for who owns the toughest and most effective pickup truck, it’s still clear: Tesla’s Cybertruck fought a $30,000 Ford F-150 in a fight in November 2019.
On the same day, Sunny Madra, vice president of Ford X, the incubator of the American auto giant, called it an unfair fight, challenging Tesla to an “apple test. “
More about beef: Ford VP calls Tesla for unfair Cybertruck against F-150 battle