Ford is struggling to stay afloat in Europa. La corporate is restructuring its business with plans to drastically reduce its workforce. With deceleration orders and a low call for its electric vehicles, many doubt Ford’s long execution in the region. Strength of doubts about Ford’s long-term viability in the European car market. “
Last month, Ford announced plans to cut 4,000 European jobs through 2027. The decline in cash is one component of the company’s restructuring plans in the region.
Ford has suffered “significant losses” in years in Europe as the “highly disruptive” market becomes electric. The American automation manufacturer attributed task cuts to a weaker electric vehicle demand and a weakened economy.
Ford said the planned cuts will mainly affect Germany, while other European markets will see “minimal reductions. “
According to a new survey, skepticism is growing about Ford’s long run in Europe. The Civey examination in Berlin for the automobile shows that almost part (45%) of respondents expect poor results. Only 5% were “fairly optimistic,” while 37% were undecided.
“The survey effects underline how strong doubts there are about Ford’s long-term viability in the European car market,” explained Civey Customer Success Senior Director Christian Riedl.
Riedl said the widespread skepticism stems from the component of Ford’s EV strategy, or lack thereof. The Civey expert added: “Especially when it comes to electromobility and innovation, many expect Ford to take transparent steps to position itself for the future. “
According to Riedl, the large number of undecided “offers the brand the opportunity to strengthen its position. ” However, that will require “a convincing vision and visible progress.”
After the first Capri EV model rolled off the assembly line at its Cologne plant in July, Ford is already slowing production. The company is reducing output of its two EV models based on Volkswagen’s MEB platform, the Electric Explorer and Capri.
Earlier this month, Ford introduced the all-electric version of its best-selling vehicle in Europe, the Puma Gen-E, as it looks to boost demand.
Ford has incurred “significant losses” over the past few years in Europe as the “highly disruptive” market shifts to electric. The American automaker blamed the job cuts on lower-than-expected demand for EVs and a weakening economy.
Then, the European market is moving towards electric vehicles, but the demand for electric vehicles is less than expected. Should I say “below the expectation of demand for Ford electric vehicles”? There is a European car market. More cars sold are electric vehicles. How does this signal reduce the demand that electric vehicles? Someone is me.
Ford faces the fierce festival of Chinese brands of electric cars such as byd, which continues to gain ground. A recent exam through Bloomberg that Byd is approaching Ford temporarily in terms of global deliveries. The Chinese faith leader can even overcome the American car manufacturer until the end of the year.
EV The cheapest via BYD, the seagull, the most productive selling vehicle (including fuel cars) in China last month, surpassing the Tesla model and.
With a wave of cheap new electric cars coming to China, BYD and other EV brands are for overseas expansion. The entry of Chinese electric cars is pushing global automotive leaders to take drastic measures.
A new Nikkei report on Tuesday claimed Honda and Nissan are closing in on an EV merger to survive the transition. Which automaker will be next? Could Ford team up with another European partner or expand ties with VW? Let us know what you think in the comments below.
Peter Johnson covers the automotive industry’s step-by-step transformation to electric vehicles. He is an experienced investor, an enthusiast of money and electric vehicles. His enthusiasm for electric vehicles, mainly Tesla, is one of the main reasons why he pursued a career in the investment space. If he doesn’t tell you about his latest discoveries in the 10 km, you can find him enjoying the outdoors or exercising.