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Turin, Italy / Istanbul, Turkey, March 14, 2024. Ford Trucks, the heavy advertising logo of Ford Otosan, and IVECO, the logo of Iveco N. V. (EXM: IVG) that designs, manufactures and markets light, medium and heavy vehicles. Advertising service vehicles have signed a non-binding Memorandum of Understanding (MoU) to explore collaboration on the development of a new heavy-duty vehicle cab.
Present at the firm were Gerrit Marx, CEO of the Iveco Group; Luca Sra, President of the Truck Business Unit of the Iveco Group; Haydar Yenigün, President of Koç Holding Automotive Group; Güven Özyurt, CEO of Ford Otosan and Emrah Duman, Vice President of Ford Trucks.
The non-binding MoU is an initial step in assessing the prospects for cooperation between the two corporations in the joint development of new products and technologies, spanning parts and systems within the cabin.
The aim of this agreement is to improve competitiveness and enhance solutions in line with the popular European Direct Vision and improve aerodynamics to reduce CO2 emissions through the advancement of a mutually favourable partnership between Ford Trucks and IVECO.
Iveco Group N. V. (EXM: IVG) combines other people and exclusive logos that reinforce its business and its project to move towards a more sustainable society. The 8 logos constitute a major force in its express business: IVECO, a pioneering advertising vehicle logo that designs, manufactures and markets heavy, medium and light trucks; FPT Industrial, a global leader in a wide variety of complex powertrain technologies in the agricultural, structural, marine, power generation and advertising vehicle industries; IVECO BUS and HEULIEZ, logos of public and premium maritime transport buses and coaches; IDV, for highly specialized defense and civil cover teams; ASTRA, a leader in the segment of heavy-duty quarry and large-frame automobiles; MAGIRUS, the industry-renowned manufacturer of automobiles and firefighting equipment; and IVECO CAPITAL, the financial company that backs them all. The Iveco Group employs more than 36,000 people worldwide and has 20 advertising sites and 29 research centres.
Media contacts:Francesco Polsinelli, Tel. : 39 335 1776091Fabio Lepore, Tel. : 39 335 7469007E-mail: mediarelations@ivecogroup. com
Ford Otosan, founded in 1959, Ford Otosan (Ford Otomotiv Sanayi A. Ş. ) is a publicly traded company, in which Ford Motor Company and Koç Holdings own equivalent shares. The company is the second largest trading organization in Turkey and the most valuable automotive company. Ford Otosan, which operates in four main hubs with its Kocaeli and Eskişehir plants and its R
Media Contacts: Gokce Demirel, Ford Otosan Brand Manager Email: gdemire3@ford. com. tr, nozdener@ford. com. tr
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20240314_PR_Iveco_Group_IVECO_Ford_Trucks_MoU