Ford says it’s a “booking rush” for the new Bronco SUV that crashed its website

It’s been almost 25 years since we bought a new Ford Bronco. Monday night, Ford with the Bronco 2021.

But this time, buyers will have the option to choose from 3 frame styles: a two-door, four-door style and small sporty SUV style, as well as many ornaments and options. And the best kicker ever? The bronco two-door base style will have an initial value of less than US$30,000.

Ford opened his booking books Monday night and the site was promptly flooded with interested buyers, crushing him.

– Squirrel (@LatexSquirrel) 14 July 2020

“We were surprised by the avalanche of bookings last night, but we can be sure that it is now fully operational,” ford the official Ford Twitter account tweeted Tuesday morning, acknowledging the company’s difficulties.

– Ford Motor Company (@Ford) July 14, 2020

Enthusiasm makes sense.

The last Bronco arrived here outside the meeting line at the Michigan truck plant on June 12, 1996, according to Ford. But long before production was over, the Broncos were appreciated for their off-road features and vintage design. They have collectibles, and a company that manufactures traditional cars has even redesigned the vehicle with fashion in mind.

For the next quarter of a century, Ford’s diversity remained in Bronco. According to the car manufacturer, the market moved more favorably towards the shipment of four doors and had to respond.

But with the current rise in popularity of SUVs and pickup trucks, basically the big cars, there was no more time to bring back the Bronco. Turns out there can never be too many SUV offers today.

The love of off-road and off-road has never disappeared, as evidenced by enthusiasts and buyers of the Ford F-150 Raptor off-road truck. Combine this excitement with the return of a four-wheel drive all-terrain vehicle with a cult id card and audience, and you can challenge the Jeep Wrangler. No wonder consumers say it crashed.

It remains to be noted how many Ford Broncos manages to sell, and if Jeep has to fear.

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