The United States will see a brand new Ranger Tremor 2021 off-road package that complements the look and feel of the midsize pickup truck as Ford intensifies its fight against the Toyota Tacoma. This is the ultimate effort to convince drivers who like to use their truck either off the road and to go to work.
“Our target visitor must have adventures, be on the loose and get away from everyday life, but also want to bring equipment, materials and passengers,” said Chad Callander, marketing director for more than five years at Ford Ranger.
Sales tend to be higher on the coasts, in giant metropolitan areas, with 15% to 20% in California. Los Angeles is a massive market. But Seattle, San Diego, Dallas, Houston, Boston and New York are also hot spots for truck sales, which is smaller than the best-selling F-150.
“Everywhere, it’s less difficult to maneuver the vehicle in a parking space,” Callander said.
After presenting the vehicle at the Detroit Motor Show in 2018 and reaching dealerships in 2019, Ranger is one of the few cars to win sales in 2020.
In the last 3 months of 2019, you have purchased:
In the last 3 months of this year, they have purchased:
Ranger went from 10. 2% of its place on the market in the first six months of 2019 to 17% of the place on the market a year later.
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“We’re gaining momentum in the market,” Callander said. But our maximum capacity off-road Ranger wasn’t at the point we needed to be competitive in the segment. We knew we had to do more in this space, so we opted for paintings on the Tremor package. It has higher suspension, more competitive barbed tires for off-road trails, but you don’t need to lose any comfort on the road. It’s not just a weekend warrior vehicle. He’s my daily driver. “
Mark Douglas, president of Ford Notices in Southfield, said buyers get the Ranger when they operate like trucks in a compact, energy-efficient “easier-to-drive set in the city, with a payload and trailer useful.
“It’s just another alternative, ” he said. ” In the end, an F-150 is a big truck. This would be the equivalent of an Explorer compared to an expedition (the largest). Some consumers are simply not comfortable with General Size Vehicles. The Ranger will have compatibility in your garage, no problem. I drove an Expedition and there have been times when I’ve had customers, they had to see if it was actually held in their garage. The series and Expedition are approximately the same height and width; are built with the same frame, so they are very similar. “
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This new Tremor package, Douglas explained, reflects in depth over the more than two years through Ford and a popularity that consumers were “improving” their cars after purchase.
By providing all the factory bells and whistles, consumers get what they want without the desire to climb themselves. And the dollars stay in Ford.
“He’s kind of a niche buyer, ” said Douglas. ” Many (car manufacturers) are sacrificing this market spot to gain advantages from secondary market place companies. Therefore, Ford is looking to enter the device of those cars with the device they believe consumers need. capable of supplying it to the manufacturer. It is not another of the F-150 concept, which had a great fortune for the company with the Raptor. “
Compared to the base model, ranger Tremor’s front suspension is increased to 6. 5 inches and the rear suspension is increased to 8. 1 inches.
The Tremor also includes a steel-mounted front base plate and base cover plates, other driving and traction modes that are “recalibrated for progressive acceleration and traction on the gravel, so consumers can hit it with pleasure,” the company said. . in a press release.
“This off-road Ranger is going to receive F-150 awards,” said Ivan Drury, senior director of wisdom at Edmunds, the online automotive studies site. “But because Ranger buyers focus more on recreation and being located on the coast than on trailers and living in the center of the country, the two teams are so different from each other that there is little or no threat of caibly. Medium-sized buyers need a smaller, easier-to-carry truck and are willing to pay close to The Actual Size. “
Improving the Ranger creates a great opportunity for Ford, said Eric Noble, president of The CarLab, an automobile design consulting firm in Orange, California.
“At one point, only with Toyota, Ford had the compact van market,” he said. Ford left this market. General Motors then entered with the Colorado (Chevy), which remains the most productive compact van. “By far, this is the segment reference. Tacoma that may not be the most productive in the segment. Their updates have been limited. Tacoma works with Toyota brand inertia. “
Despite encouraging sales, the Ranger now feels “too heavy, crude and unrefined on the road,” Noble said. “From a driving point of view, it doesn’t even come close to Colorado’s daily kindness. The Ranger’s fundamental suspension, obviously postponed from North American’s open-air markets, may only thank you for the engineering time devoted to it. That’s his weakness. If we focus on the Ranger, consumers will actually benefit. He’s smart for Ford. “
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He was also one of eight parents working in car factories. Then he started telling stories to millions of people.
Ranger costs start at around $24,300 and can seamlessly exceed $43,000 loaded with accessories.
The Tremor off-road set is available on the 2021 4×4 XLT and Lariat SuperCrew models, which are priced at $4,290. Ford built the Ranger at his Michigan meetinghouse in Wayne and shaking production is expected to begin in early 2021.
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Contact Phoebe Wall Howard: 313-222-6512 or phoward@freepress. com. Follow her on Twitter @phoebesaid. Learn more about Ford and subscribe to our newsletter.