The new factory is part of an integrated campaign created by Ford of Europe PR and branded content company Cake in the run-up to the launch in October. Residents and staff at the Ford Niehl plant were dazzled by the sight of the former gray plant. remodeled through a 3,000-meter blue, red and yellow envelope around the building. The “Fiesta love factory” is part of a built-in crusade, which includes a series of viruses that illustrate the theme “Ford Fiesta created with love”.
A spokeswoman for Cake said: “This is all part of the mythology of the Ford Fiesta Love Factory. This is a pan-European crusade and the starting point was the main production centre in Cologne. “
“Regardless, it’s been gratifying to see it introduced. There was a lot of logistics for this, as well as getting permission from the local council and having the custom packaging specially made in the UK and transported to Cologne. “More than 12 million Fiestas have been sold since the car was brought in 1976.
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