“Your vehicle is your choice” is the theme of the new advertising crusade unveiled through Ford Motor Co. in Dearborn.
“What’s even more vital than the strength of our consumers is what to do with that strength,” says Lisa Materazzo, Ford’s director of global marketing. “Whether it’s touring the desert, exploring the city, taking the entire basketball team to a tournament, or hauling camping or painting gear, we have a full line of high-performance, fun-to-drive cars designed to fuel passions and get the job done. “
The U. S. campaign, which aired across all media platforms, added a new F-150-focused ad titled “Get Things Done” on April 12. Of particular note is the new 2024 F-150, which offers gasoline and PowerBoost hybrid models in addition to electric ones. 1. F-150 Lightning.
It’s one of three ads showing Ford models. “Starting Line” has already kicked off men’s Final Four games on CBS. “Power to Do” will begin at the Kentucky Derby on May 4.
Along with those ads, Ford has redesigned Ford. com, simplifying the procedure for consumers to locate their vehicle and powertrain combination.
For full-size truck consumers, Ford offers a choice between a gas, hybrid or electric F-150. For urban consumers who need a smaller-sized pickup truck, there’s the Ford Maverick and the Maverick Hybrid.
Every Ford pickup truck offers an off-road variant. For advertising customers, the Ford Pro line of vehicles is supplied with diesel powertrains.
The Mustang comes with several powertrain options: an EcoBoost or V-8 in the classic coupe or a Mustang Mach-E SUV.
Ford also offers consumers potential in-vehicle options. Several models will offer the optional Ford BlueCruise, a hands-free on-highway driving system.
The 2025 Explorer is the first to introduce the all-new Ford Digital Experience. It’s designed to allow drivers to access their favourite apps and, from gaming to internet browsing and watching videos while parked, from Google and Amazon, as well as powered Apple CarPlay via iPhone and Android Auto via other compatible devices.