If you look at the US’s US sales and ask why the logo even has Stellantis after having sold only 1,528 cars in 2024, or slightly 4 a day, the answer is beyond US banks. The importance of Fiat for Stellantis is not measured in the sales of North America. A look at the global trace of the logo shows why it remains a critical piece of the puzzle for the automotive giant.
Worldwide, Fiat sold more than 1. 2 million cars in 2024. It is a 11% drop to 1. 35 million sets sold in 2023, but still crowned the Italian company while Stelllantis was sold for the fourth consecutive year. Fiat continues to be the group option for input level sales and higher volume, even if its electric transition stumbles into safe markets.
Fiat year not without challenges. For example, the production of Electric 500 interrupted for several weeks due to the call of OFL. However, the logo has shone, maintaining its domination in markets such as Brazil, Italy, Türkiye and Algeria.
Key markets
As expected, Brazil, the largest manufacturer of Fiat Silver, which represents 521,000 sales in 2024, a 9. 5% construction compared to 2023 . . the Fiat Strada truck, which has accumulated 144,000 sales and kept its best -selling vehicle name In Brazil for Brazil the fourth consecutive year.
In addition: Stellantis built less than 500,000 cars in Italy last year, a 37% drop to 2023
In its internal Placeplace market in Italy, Fiat has preserved its crown as the maximum logo sold in the country with 190,000 sales in 2024, which represents a marketplaceplaceplace percentage of 10. 8%. The old Fiat Panda continued to attack his weight, promoting 102,000 sets or more than part of Fiat’s general sales in Italy. In comparison, the Fiat 500 completely electric sold 2,000 scarce sets in the country. However, Fiat has discovered more brilliant news in its Léger commercial vehicle (LCV), which saw 46,000 sets sold, which resulted in a dominant percentage of the 23. 6%market market.
In Turkey, Fiat extended its reign as the market leader for the sixth straight year, setting a record with an 11.2% market share. The locally produced Fiat Egea (known as the Tipo elsewhere) was the country’s top seller, with 84,000 registrations, while the Fiat Doblo emerged as Turkey’s most popular LCV.
Another market -forged market for Fiat Algeria, with a Marketplaceplace percentage of 62%. This number remains impressive despite the 78. 6% drop in dominant 2023. The maximum popular vehicle in Algeria Doblo, with 27,000 records in 2024.
What happens to Europe and the United States?
Fiat’s functionality in Europe has painted a darker image. Although the logo has not published its own European figures, Acea Knowledge shows that it has sold 304,066 sets in the EU, the United Kingdom, Iceland, Norway and Switzerland, a strong fall of 20. 4% compared to 2023. This puts Fiat Peugeot ( (641,246 sets).
In addition: Fiat confirms the new generation 500 by 2032, even if you have the promotion of the existing electrical model
Despite this, Fiat controlled some victories. The Panda Raveli maintained its position as the most productive city car in the city of Europe, while the 500º was the most productive electric car in the electricity city (segment A) through the continent. However, Fiat 500 retirement fed through the internal combustion engine has created a hole that 500 has not been to satisfy completely. Fiat Technical waiting with the advent of 500 Ibrid, a hybrid style to succeed in diversity at the end of 2024.
As for the US market, fiduciary sales were limited to 1,528 sets in 2024. Although this represents only 0. 1% of its global number, it represents a 154% building to 2023, when Fiat did not register only 605 sets in the United States.
The CEO is still positive about the future
Olivier François, CEO of Fiat and Stellantis CMO, remains positive about the long execution of the logo, even in the face of the fall in sales. “In 2024, Fiat was 125 years old, a vital step that very few logos can claim, until the end of the year with positive functionality worldwide,” he said. “In fact, we have shown our number one logo position in Stellantis, with more than 1. 2 million cars sold worldwide, which succeeds in the balance of the transition phase that we now live in the European market and signed a Excellent functionality in South America. It is the genuine merit of being a global logo. »
François, who also directs the ABRarth and DS cars, added: “Now we are focusing on 2025, which will be a year for Fiat in Europe, starting with the launch of the new Grande Panda, in electrical and hybrid versions, and versions, and versions, versions, and versions, and versions, and the versions, and the versions, and the versions, and the versions, and the versions, and the versions and the versions and the versions, and the versions, and the versions, and the versions, and the versions, and the versions, and the versions, and the versions, and the versions, and the versions, and the electrical and hybrid versions, and the new 500 hybrids that reach the end of the year. .