Interestingly, Australians can buy the Journey and the almost Freemont.
Fiat Chrysler has just got rid of the Dodge Journey after more than a decade of strong sales in North America, so it’s a good time to reflect on the brother of Journey’s Fiat logo: the Freemont.
Here’s a Freemont ad on the Australian market that explicitly sets out what’s not said in cross ads in those regions: you want a pickup truck because you have multiple kids, but you don’t want to be a football mom, like everyone else. The protagonist of this ruthless drama, Joshua, really starts crying at the prospect of having a minivan… but the “European-style Freemont” comes to save him!