Ferrari will build its first electric vehicle “the right way” as the Italian luxury sports car maker prepares to usher in a new era. Before its official debut, Ferrari’s first electric vehicle is already in testing.
Although Ferrari has yet to unveil its first electric car, the company promises that it will be “a lot of fun” to drive, as buyers have come to expect from it.
“People buy a Ferrari because they have a lot of fun when they do it,” boasted CEO Benedetto Vigna. Vigna added that they don’t buy a Ferrari for a reason: “It’s a mix of things. ” Ferrari boss promises his first electric vehicle will be built “the right way”.
Ahead of its debut, Ferrari’s first electric vehicle is in the process of being overhauled. According to Vigna, Ferrari drivers have already driven prototypes “several thousand kilometers”.
Ferrari drivers are the first to drive the electric car. Vigna says drivers review a lot of cars for comparison purposes, “so it’s a metric we can compare ourselves to. “
Ferrari’s first electric vehicle was recently seen being tested with modified elements of the Maserati Levante, suggesting it could take a similar shape.
Last month, a Reuters report claimed that Ferrari’s first electric car would cost more than $500,000. Vigna said the reports were “a surprise” and he would verify (or deny) the price.
Instead, the Ferrari boss said: “We set the value of a car” a month before its launch. So let’s expect more major pricing points soon.
Ferrari opened the doors to its new electronic build last month, where its first electric car will be built. The factory is powered entirely by renewable energy sources. Vigna says the electronic construction will “light up Ferrari’s future”.
The electric vehicle will be manufactured on a new production line, which is scheduled to come into operation in January 2025. Production of Ferrari’s first four-door SUV, the Purosangue, will most likely begin, followed by the SF90 Stradale and then the electric vehicle. in 2026.
It will upgrade existing production lines, while Ferrari’s first electric vehicle will be built alongside other hybrid and ICE models.
Ferrari will also build batteries, motors and inverters in its new electronics building. According to sources, Ferrari is already up and running with its second vehicle.
Ferrari presented last year the SF90 Stradale, its first plug-in hybrid (PHEV). By 2026, the logo aims to have 60% of its sales electrified (EV or PHEV).
Ferrari is expected to make its first appearance next year before going on sale in 2026. Meanwhile, ultra-luxury rival Lamborghini unveiled its first vehicle, the Lanzador, last summer. The “Super SUV” is expected to be launched in 2028.
Ferrari is known for its performance, sumptuous interiors and Italian design, but will it have the same impact in the EV era?
Vigna warned European automakers that the rise of their Chinese rivals would be a “call to action. “Meanwhile, China’s top EV brands are already expanding into the Ferrari market.
China’s largest vehicle manufacturer, BYD, unveiled its first supercar, the Yangwang U9, earlier this year.
With four electric motors generating around 1,300 horsepower (960 kW), the U9 can accelerate from 0 to 62 mph (0 to 100 km/h) in 2. 36 seconds. This is faster than Ferrari’s SF90 Stradale, with a 0-62. 2. 5 second mph time.
Starting at $233,400 (1,680,000 yuan), the BYD electric supercar also costs part of the price of the SF90 ($525,000).
Will Ferrari’s first electric vehicle have the same effect against new competition?Let us know what you think in the comments.
Source: AutoCar
Peter Johnson covers the automotive industry’s step-by-step transformation to electric vehicles. He is a seasoned investor, money writer, and electric vehicle enthusiast. His enthusiasm for electric vehicles, basically Tesla, is one of the main reasons why he pursued a career in investments. . If he doesn’t tell you about his latest discoveries in the 10K, you can locate him enjoying the outdoors or exercising.