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Ferrari has signed a multi-year partnership with HP, making the world’s second-largest computer the new sponsor of Ferrari’s motor racing team, in addition to Formula One, the two corporations announced on Wednesday.
Under the deal, for which no financial details were provided, the HP logo will debut on Ferrari F1 cars ahead of the May 3-5 Miami Grand Prix, when the team will debut as Scuderia Ferrari HP, the companies said. a joint statement.
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The start of the partnership will be marked through a unique edition of Ferrari livery, specially designed for the Miami Grand Prix.
Ferrari had had a convocation sponsor, whose convocation is related to that of its racing team, since its last such partnership, with PM. Philip Morris’ N Mission Winnow, expired at the end of the 2021 season.
As part of the deal, Ferrari will use HP’s technology and services, adding adaptive PCs and devices, collaboration and services, and printing capabilities.
“The integration of HP’s high-performance products and services. . . will enable Scuderia Ferrari HP and the other Prancing Horse racing groups to bring the precision of education to life and optimize strategic decision-making, both on and off the track,” they said.
Ferrari and HP added that they are committed to accelerating sustainable innovation and will work together to expand educational projects within their teams and communities.