When actor Matthew Lillard and screenwriter Justin Ware introduced Find Familiar Spirits in the summer of 2023, they were met with a great deal of interest and disbelief. A Premium Spirits Logo Aimed at Dungeons
By partnering with popular internet RPG series Critical Role to launch Sandkheg’s Hide, a limited-edition super-premium bourbon, Find Familiar Spirits is literally expanding its universe. Just like the fantastical worlds their consumers access when they play their role-playing games. , each and every product featured through Find Familiar Spirits comes with an elaborate story. That’s why they made the decision that engaging with Critical Role was the best way to expand their catalog beyond their initial Quest’s End product line.
“The concept of building communities and cultures that 99% of the world ignores is our livelihood. I’m a D player
Critical Role is a multi-platform entertainment phenomenon with a variety of shows, adding iconic internet series, comics, graphic novels, animations, live performances, podcasts, and an ongoing animated series on Amazon. Critical Role takes the audience on an epic adventure. through the fantasy world of Exandria. His online streaming channels have over 2. 2 million YouTube subscribers and 1. 3 million Twitch subscribers. They recently sold out Wembley Stadium in London for a nine-hour live game event that their enthusiasts followed online and in person.
As each edition of Quest’s End is set in a fantasy world with a detailed fantasy saga booklet and exclusive bottle art, Sandkheg’s Hide is set in a world where Critical Role enthusiasts know intimacy. The Adventure of Vox Machina, a critical role-playing game that took hold for two years, and Sandkheg’s Hide brought episode 65.
Priced at $99. 95, the whiskey comes in a dark green bottle with an antique label and wax seal that reflects the game’s liquor. Created by master blender Ale Ochoa, bourbon has a very spicy flavor that enthusiasts recognize. It also comes with an exclusive locket around the neck and a 44-page “found” journal/short story that tells the story of the spirit. It’s this attention to detail that has allowed each edition of Find Familiar Spirit to be temporarily adopted by its enthusiasts.
“We are the Lamborghini of Geek Whiskey and Spirits, which means we have to think very carefully about everything we propose. Our enthusiasts have learned in our short time in business that we are passionate about the network we serve, and if “When If we create something, you know it’s going to be special,” Lillard says. “We knew we had to be very vocal about the things we were passionate about before moving forward. As soon as we start promoting and creating things to fill a niche for someone, we will destroy the brand.
According to Lillard, since the good fortune of their deyet albums, they’ve been contacted through TV shows, movie studios, and other brands, all without collaborating on religious projects built around their brands. but they plan to launch a tequila in the fall with some other network of players they deem suitable for the Find Familiar Spirits umbrella. This is in addition to the upcoming two Quest’s End whiskies, Warlock and Dragon, which will be released this summer and fall.
Sales of Sandkheg’s Hide will take place over a three-week period, May 2-23, directly on the Find Familiar Spirits website, its Seelbach’s distributor, and the exclusive website SandkhegsHide. com. They will be available for pre-order for subscribers to the Find Familiar Spirits newsletter starting April 30.