The call to corporations to advertising occurs when Wiley is suspended from the platform for posts on Instagram
An unprecedented Facebook boycott is crossing the Atlantic, as the coalition of activist teams from the Stop Hate for Profit crusade called on European corporations to register for action.
The crusade has already won more than a thousand brands in the United States, adding Coca-Cola, Unilever and Ford, some of which have expanded their boycotts around the world. The coalition, coordinated in Europe through the Centre to Counter Digital Hate, is now calling on British and European corporations to join the movement.
“98% of Facebook’s profits come from packing the knowledge of its users and promoting it among advertisers,” said Imran Ahmed, CEO of ccHR. “By persuading more than 1,000 corporations to avoid advertising on Facebook, Stop Hate for Profit has proven that it can alter its business model.
“We call on British and European advertisers to oppose racism and suspend their advertising on Facebook until we see a genuine change.”
At the time of the campaign launch, Facebook faced pressure in the UK and other European countries in the US, where many considerations similar to the lack of combating racial hate speech amid Black Lives Matter protests.
Ahmed said: “It is inevitable that the backdrop of this uk launch will first be the Covid crisis and anti-vax propaganda.” But he said the attention changed after the anti-Semitic explosion of dirt star Wiley on Twitter and Instagram, which is owned by Facebook.
The musician was expelled from Facebook and Instagram as a result of his anti-Semitic posts, and at one point an Instagram account was created in his genuine call to attack some of his Jewish critics, adding Alan Sugar and Radio Five presenter Emma Barnett.
A message mentioning Golders Green, a London community known to its giant Jewish community, was removed before Facebook fully removed the account. Your official verified account has also been deleted, as has your Instagram profile.
Ahmed said the covid-19 upheaval and the anti-vaccine lobby on social media were “very clever examples of the failure of social media giants to deal with hate and misinformation on their platforms.” He added: “In both cases, the accusation was credibly established that it relates to the benefit derived from the anti-vax industry and hatred tolerance.
“It doesn’t mean that for a moment I’ve forgotten that when it comes to anti-black racism, anti-Muslim racism, climate denial and anti-traveller hatred, those platforms are massively guilty.”
The crusade came the day after Facebook arrived here under a new wave of complaints for not acting fast enough in a viral video, which claimed there was a “cure” for Covid-19, which gained over 20 million perspectives over the weekend and finally posted on Twitter through Donald Trump and his son Donald Jr. The latter temporarily suspended any new publications on the site for 12 hours accordingly.
“It’s not so much about the moment as this growing awareness that we, the users of social media platforms, are not the customers, we are the products,” Ahmed added. “Our knowledge is packaged and sold to genuine customers, advertisers, and is now in advertisers to act as a civilizing force on social media.”
Advertising revenue accounts for 98% of Facebook’s annual revenue of $70.7 billion (54.7 billion pounds), with 8 million advertisers in total, yet most of the revenue comes from small businesses, which giant multinationals, which have been the main sponsors of Stop Hate Campaign. for-profit.
“We look forward to seeing other people, other companies, small, medium and large, realizing that they can have an impact too,” Ahmed says. “This is just the beginning. Facebook was shaken because they were understood: it was never about other people and popular notoriety, it was about advertising.”