Aston Martin has reportedly showcased its long history in Formula 1 until 2030.
Formula 1 heads to Miami for the fifth date of the 2023 season.
Aston Martin has reportedly pledged its commitment to Formula 1 until 2030, building on two-time champion Fernando Alonso’s recent pledge to stay with the team on a multi-year deal, according to RacingNews365.
Key things to remember:
Aston Martin’s decision to secure its Formula 1 operations for the next decade marks a major commitment. The commitment was announced following the announcement that Spanish driver Fernando Alonso has signed a two-year extension with the British team. Alonso’s decision to stay at Aston Martin until at least the end of 2026 is a vital vote of confidence in the team’s future, especially as it prepares to move to new powertrain regulations with Honda in 2026.
On a recent occasion held at Aston Martin’s headquarters in Gaydon, chief executive Lawrence Stroll explained the transformative effect Formula 1 has had on the Aston Martin brand. His comments, reported via RacingNews365 The Times, highlighted Formula 1’s dual advantage: a truly extensive global exposure and an infusion of credibility in terms of functionality that has been exploited in its major car models.
Highlight Walk:
“Formula 1 has contributed to the nature of the business and set benchmarks for us in terms of functionality and credibility by integrating them into our road cars. “Formula 1 has not only provided us with the 2. 3 billion viewers who watch a lovely, green British Aston Martin 24 on weekends this season; It also brought us a much younger clientele to Aston Martin.
In addition, the monetary commitment from Aston Martin Lagonda – the parent company of the Aston Martin F1 team – goes as far as the acquisition of a stake of almost £20 million in the team. This investment only secures your trademark rights, but also strengthens your operational capacity. base.