The McLaren F1 Team has unveiled an animated livery through classic Japanese calligraphy for the upcoming Japanese Grand Prix at Suzuka. This special livery will adorn the two MCL38 F1 cars, driven by Lando Norris and Oscar Piastri.
Key things to remember:
Made by Japanese artist MILTZ, this eye-catching design depicts a dragon flying through the clouds, incorporating elements reminiscent of Japanese calligraphy from the Edo period. It features prominent blue and white hues on the engine hood, sidepods, and front fender along with the same antique orange color. and black accents, the decoration transforms the appearance of the car.
Starting with the Driven Through Change campaign returning for a fourth season, McLaren’s livery change showcases its partnership with British American Tobacco, highlighting the Vuse e-cigarette logo on its cars.
Speaking of his paintings that tell art stories, designer MILTZ said:
“When I became an independent artist, I never imagined such an opportunity was possible. It’s the biggest overseas assignment I’ve ever done. “As I continue to broaden my profile as an artist, I need my works to stand up for the wealthy. . traditions of Japanese literary culture, such as Edomoji, but with a fashionable twist. From racing with local corporations in Japan to the McLaren Formula 1 team, there are so many wonderful stories to tell through art. “
Louise McEwen, Chief Marketing Officer, McLaren Racing, highlighted the good fortune of the Driven Through Change campaign, adding:
“We are excited to bring Driven Through Change to Japan for the 2024 version of the crusade alongside our spouse Vuse. Now in its fourth year, we’ve noticed the good fortune of the crusade in showcasing the incredible creativity of those talented and anonymous artists. for the world to see in our race cars. “
As McLaren prepares for the Japanese GP weekend, it cements its position as the third Red Bull and Ferrari team, based on its performances in the first 3 Grands Prix of 2024. Suzuka was the backdrop to the team’s double podium last year, ensuring second and third place, expectations are high for some other strong performance.