For the first time in the history of F1, 10 will reveal its new deliveries the same night at the O2 Arena in London before the 2025 season.
This special event, which marks the beginning of the 75th anniversary of sport, will take position on February 18 and will be assisted through all drivers and team directors. It will also provide interviews with key characters, as well as live music and entertainment for the enthusiasts they provide on the site.
Beyond this collective launch, some have scheduled autonomous car releases, in which they will give a deeper examination of the new media and sponsors.
That said, you may see old or even false pieces in cars those releases. The groups prefer to play their cars near their chest, so sometimes they do not show the full car to avoid giving their rivals the possibility of analyzing their new technologies or copying their ideas.
This is the reason why some prefer to launch the libase where they reveal the new color palette in an exhibition car or an older model.
But whether the genuine car or simply the new look that is presented, those occasions are vital for marketing because they give a great spice to the visibility of the sponsor and partners of the team, the main audience of those main releases.
Williams reveals the FW47 on Valentine’s Day on February 14, presenting his new car in an exclusive colored special palette. This before its official launch, which occurs only 4 days later in London.
After Haas made his day on February 16, the historical collective launch will take a position on February 18 at 8 p. m. Local time.
Ferrari will return to Italy on February 19 with Charles Leclerc and the new recruit Lewis Hamilton to provide his new challenger.
Aston Martin will be next to withdraw his new policy on February 23, revealing the AMR25 almost before reaching the track of his first Shakedown race in Bahrein on February 24.
Mercedes showed an opportunity to launch for the W16 on February 24, followed a shooting day in Bahrein the next day to launch its first track action.
Here are the launch dates that are shown so far:
Automobile launch occasions will be broadcast live on the social media platforms of each team.
The collective launch in London will be broadcast on global television channels and can be seen live live on F1 social networks, adding YouTube.