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Former CCU quarterback Grayson McCall still appears on a billboard dressed in teal and white months after moving to NC State in December 2023. Here’s what we know about this deal to “help coastal players stay. “
The NCAA does not require disclosure of the terms of express agreements; Schools and players don’t disclose them either. A name, symbol and image deal, also known as NIL, compensated one of Coastal’s athletes with thousands of dollars.
The emails show that a CCU quarterback earned $15,000 for his appearance on marketing fabrics for Monarch Roofing, a South Carolina-based roofing company. The Sun News received this information via Freedom of Information Act email.
Grayson McCall was involved in a major marketing campaign for Monarch Roofing.
Martin Pettigrew owns Monarch Roofing and said the company was approached for the deal – McCall’s first foray into the moving portal in late 2022 and the preference to keep players like McCall at CCU were motivation points to close the deal. He said McCall’s presence didn’t increase sales, adding that the basis of the deal was focused on branding and marketing rather than increasing revenue.
“Nobody called (to say) ‘I need to get a roof from Monarch Roofing because (we’re helping) Coastal Carolina players stay in Coastal Carolina,'” Pettigrew added. “There are a lot of other people here, so we have to sell out our workers to keep them engaged. So that’s an important component of that.
Despite revelations from the university that drafted the call for the player, who is referred to as a quarterback in some of the leaked emails, Teal Collective co-founder and former CCU running back Patrick Hall proved that the collective negotiated the Monarch Roofing deal for McCall in an August 2023 interview.
McCall’s deal is the largest known NIL contract signed through a CCU player. While UCC athletes may have signed more significant deals than McCall’s, Coastal disclosed the terms of any other deals.
Since the passage of the NIL on June 30, 2021, UCC athletes have earned $77,344 in reported NIL earnings, according to the university. In fact, the university is spending $1 million in partnership with consulting firm NIL Altius Sports Partners for its athletes in its ongoing process. efforts to capitalize on its name, image and opportunities, according to the university.
The scope of McCall’s deal with Monarch Roofing can be seen on social media and in Grand Strand. Along U. S. Highway 501 near Carolina Forest is a huge sign adorned with an image of McCall in a white and teal uniform next to the Monarch Roofing logo. It was close to the road.
The billboard was still in place on April 1, 2024, but has since been repositioned. This isn’t the only promotion McCall did with the company. She has been featured at Monarch Roofing’s Myrtle Beach location, on social media, and in corporate promotions. Videos.
He also attended the Monarch Roofing exhibit at the 2023 Myrtle Beach Home Show at the Myrtle Beach Convention Center, where he spoke to enthusiasts and signed autographs. Monarch Roofing also auctioned off McCall’s helmets; even a flag with the quarterback’s face hung outside the company’s Myrtle Beach location.
Monarch Roofing made a Grayson McCall trading card, a coloring book, a t-shirt, a miniature soccer ball, and a cardboard cutout. McCall also attended a convention in Myrtle Beach by Monarch Roofing on Oct. 1, 2023.
McCall left the CCU, but his poster remained on the network for a short time. Pettigrew also said he would be willing to make more deals with CCU players in the future, but has not done so since due to scheduling conflicts.
The Teal Collective, Coastal’s first NIL group to cease operations at the end of 2023, negotiated Monarch Roofing’s deal with McCall’s representative, Everett Sports Marketing, also known as ESM, in the spring of 2023. The emails detail a back-and-forth negotiation between Teal Collective and the Greenville, South Carolina-based sports marketing agency.
The deal went from a $20,000 salary to a $15,000 salary, achieving that final figure seemed to frustrate the Teal Collective.
“Are we going to be picky about that last gift in the face of the threat of smoothly wasting $15,000?” Hall wrote in an email on April 18, 2023.
The Sun News reached out to ESM/NIL Athlete Strategy partner McCall’s representative Jeff Hoffman for comment. He refused, raising scheduling conflicts.
According to a March 29, 2023, email received as part of The Sun News’ FOIA request, Hoffman was approached by The Teal Collective with the proposed settlement for Monarch Roofing. The proposed upfront payment was $20,000 and the deal called for McCall’s participation in a billboard. photo shoot and TV commercial, several appearances for Monarch Roofing, a t-shirt with his image on it, and other activities.
ESM returned with a counteroffer to the original terms provided through Hall, which demanded that McCall attend fewer events. Hall responded that Monarch Roofing had been hesitant to accept the new proposal because of the reduced number of events. Monarch Roofing reduced the payment it is willing to make from $20,000 to $15,000.
In an April 11, 2023, email, Hoffman claimed that the number of appearances in the original deal was taking too long.
“Yes, it may seem like an hour, but traveling to and from eight days is not compatible with your cost or time,” Hoffman wrote. “There’s a diminishing return for the other days, events and times included. “
Hoffman further argued in the April 11 email to Hall that the terms of the proposed settlement fully reflect his client’s price. As a three-time Sun Belt Conference Player of the Year, Hoffman noted that McCall decided to return to Coastal and that he would be invaluable on the moving portal.
“(Redacted) is the most searched quarterback by the portal this year. He has won the POY (Player of the Year) several times. He chose to return. He’ll be selected incredibly better next year and we want that price,” Hoffman concluded in his April 11 email. “How do we get Monarch to see that price for one of the most decorated school QBs in the last 3 seasons?”
Hall responded that Monarch Roofing’s Myrtle Beach location is close to CCU’s campus (less than 20 minutes away according to Google Maps) and that Hoffman’s claims were “a bit extreme” in an April 11, 2023, response.
The terms of the quarterback’s involvement have nonetheless been agreed upon, but the timing of the bills remains a thorny issue. The original agreement called for Monarch Roofing to make monthly invoices, but McCall’s rep responded by proposing other payment schedules.
Hall drafted the monthly payment design needed to remain in effect.
“When we presented this offer to the spouse (Monarch Roofing), we told them they could only make monthly payments. We are already withdrawing $0 from this settlement for (Redacted),” Hall wrote in an April 18, 2023, email. “Are we going to be picky about that last gift in the face of the threat of easily wasting $15,000?”
Hoffman agreed, and the deal was done. This isn’t the only deal negotiated between the two sides for McCall. Hall added in his August 2023 interview with The Sun News that the collective had negotiated a deal between McCall and Conway Chrysler Dodge Jeep Ram.
McCall won a truck with stickers with his call and number, according to a Feb. 2, 2023, email.
Bill Klouser is the CEO of Conway Chrysler Dodge Jeep Ram, and he said the truck delivered to McCall costs $59,000. The dealership, which also supplies cars to some coaches and Coastal employees, gave the truck to McCall for a year before the quarterback returned. after moving to NC State, Klouser said.
“(McCall) didn’t pay me a dime and I just saw the car as advertising,” Klouser added. “They gave it back to him in time. “
Klouser, a CCU fan who goes to games, said he was approached by the Teal Collective to provide McCall with a vehicle after the quarterback first entered the moving portal.
“When he had the opportunity to move to another place . . . I said, ‘We have to do it here,'” he added.
Klouser said he didn’t make the deal, as it helped him advertise his business and leave McCall at Conway for the last year before leaving.