Jaguar’s 2024 brand change allocation generated a large amount of advertising, a maximum of which they are negative, for the car manufacturer. But a new report indicates that the new logos and badges have also proven very debatable among those who execute the internal jaguar.
Autocar India claims to have noticed a revealed letter from the Jaguar internal design team complaining to the director of the creation of the company on the logo replacement project. It shows that the designers were happy with JAG’s decisions to outsource the paintings of the logo to an external company, or what this company proposed.
Related: As a result of a debatable campaign, Jaguar Boss said that they shake things
“We felt that the logo disconnects from the narrative and the visual identity of the Panthera products,” the Jaguar designers wrote in a letter signed by up to 30 members of the team and handed to McGovern more than two years before the new logos were publicly unveiled.
“On product, it feels too rounded and playful, which does not speak to us the feeling of ‘Exuberance’. It was also noted that the logo shared close similarities with other brands when we should be a ‘Copy of Nothing’,” the letter continued.
A new team on the crayons
The branding work was handled by Accenture Interactive, who bought out JLR’s creative agency, Spark44, in 2021, and this switch appears to have irritated the designers as much as the final result.
“As a team, we worked collaboratively across our design disciplines for the holistic purpose and modern luxury narrative needed for the project,” the design time said, according to Autocar India. “Everything was designed authentically with meaning and soul with a distinct purpose for which to develop.”
In reaction to the Histoire coach, JAG provided a one that said anything about the letter or the lack of internal harmony:
“The artistic procedure covers the stages of the progression of new concepts and challenges. Since creativity naturally implies a point of subjectivity, our precedence is to announce an environment that feeds the expansion of these artistic concepts. While we navigate this vital transformation, we naturally have interaction in many discussions and debates to refine and expand our reflection. Together, we adopt those opportunities for expansion and innovation, making sure that our collective efforts lead to significant and impressive results. »
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What do you think of the effects of the Jaguar logo replace the efforts now, you had a few weeks for the surprise to disappear? Do you like more, do you hate it or have an idea of the entire interactive accent? And what about the EV concept equally debatable presented in Miami? Do you get hot? Get a comment and let us know.