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Eros International (NYSE: EROS) is an Indian multimedia entertainment company that is taking advantage of the demand for content caused by the coronavirus pandemic. It sought to expand its own content through this year’s previous merger with STX Filmworks, a vertically embedded global media specialist that produces, markets and distributes films, television screens, and media. It’s also running to make your Eros Now streaming platform available to as many audiences as possible.
In addition to partnerships with Apple, Dish Network and Alphabet’s YouTube Music, Eros has signed an agreement with Sony (NYSE: SNE) to have the Eros Now app pre-installed on all Bravia TVs sold in India.
Tv shipments in India increased by 15% in 2019, peaking at 15 million units, according to Counterpoint Research’s knowledge, Sony experienced a decline.
The Bravia logo accounts for 60% of Sony’s revenue in India, and since the coronavirus pandemic has led to even stricter blocking orders in India than those in the US, Eros and Sony see as an opportunity to capitalize on the expansion of the call for new and more content.
Eros Now has been provided on LG TVs for several years and on some Samsung TVs at least since 2019. Earlier this year, Eros collaborated with South Korea’s tech giant to integrate the Eros Now app with Samsung’s Galaxy cellular platform.
Counterpoint Research also stated that smartphone viewing is one of the most popular tactics for consuming content in India and that Eros Now has the highest market percentage among people aged 25 to 39, with a 59% percentage in Level II. And Tier III cities.
Eros says the app has more than 188 million registered users and more than 26 million paid subscribers, up from 15.9 million a year ago. With a library of 12,000 films spanning decades of Bollywood blockbusters, it also has one of the largest collections of Indian-language films. His merger with STX aligns him with a global independent studio that has a number of hugely successful films, adding Last Year’s Hustlers, starring Jennifer Lopez and Bad Moms, has basically had a number of mediocre films.
The Eros Now streaming platform predates the appearance of Netflix and Amazon.com Prime Video in India for several years. Earlier this year, Eros announced its partnership with COMcast’s NBCUniversal to launch a premium Eros Now Prime service to expand the availability of English programming in South Asia.
As it continues to move from a classic movie manufacturer and a content distribution player, with a quarter of more volatile profits, to an exaggerated virtual platform that generates solid profit flows, Eros can simply revel in significant expansion in the region, mainly in China. , where he has put his appeals in the expansion.
Just as Roku has become ubiquitous in all available media to remain the first streaming platform, Eros International turns out to be following a similar path.
Chances are we’ll see more partnerships like the one you just signed with Sony, so Eros Now will be available on even more TVs and devices. Eros International is a foreign media action that investors deserve to follow very closely.