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Creating optimal online ecommerce page design and user experience (UX) can be a challenge. Great UX combines possible design options for online page data architecture, site-wide navigation, and individual page layouts. Each resolution can replace the possibilities of making a sale, in one way or another.
Due to tight profit margins, e-commerce businesses are unable to make poor design decisions. Learn about the most productive design practices that other stores are employing for good luck with this list of online eCommerce page design examples.
Sharp, high-definition photographs of products on the homepage capture consumers’ attention. Since our brains process visual data faster than written text, featured product images also help first-time visitors perceive your top price proposition and get excited about your offerings.
Even more curious, the Baymard Institute found that shoppers are more forgiving of technical problems with the functionality of online e-commerce pages when the Internet sites feature colorful symbols. You can use a standalone hero symbol if you are promoting a major product like Cricut. Or create a carousel highlighting products from other categories. Update your carousel to motivate die-hard shoppers with new arrivals and seasonal offers.
A prominent symbol of your “distinctive” product on the homepage is a smart UX practice. But what else do you have on your store’s homepage?Display popular product subcategories on the following screens to direct users to other spaces on your website.
By highlighting other categories on the home page, shoppers can jump directly to more applicable spaces without having to resort to the main navigation or search function. Minimizing steps in the purchasing journey is one of the most popular conversion rate optimization (CRO) methods. for e-commerce websites.
Verve Coffee Roasters is gradually introducing its full stock on the homepage. On a new screen, the coffee e-retailer presents the newest coffee blends, summer seasonal offerings, and then the old coffee blend categories.
Improve your visual sale by adding a “Quick View” option for the effects displayed on product category pages. When browsing an online store, many shoppers are arguably wary of visiting a product listing, as it would slow down their search process. Forcing them to open tabs or make transfers between product listings and individual product pages also leads to frustration, especially among mobile users.
A “Quick Look” feature allows users to stay on the main product directory page while temporarily reviewing products before finalizing their choice. This design strategy works especially well for visual products such as clothing, accessories, jewelry, and furniture, among others.
Retailers with larger product catalogs want to learn more about the online page taxonomy. An online page’s taxonomy is a logical layout that is created to organize other pages into categories so that users can better navigate between pages.
Divide your product catalog into good-sized categories and subcategories. Its purpose is to create a set of mutually exclusive categories so that the same product is not indexed times in the same category or subcategory. IKEA solves this challenge by organizing all products into descriptive categories. and subcategories.
Directing users to categories that are too narrow can cause them to underestimate the breadth and diversity of your inventory. On the other hand, offering too many possible options within the same category leaves buyers overwhelmed. Also avoid superficial main categories: text descriptions that do not lead to a respective subpage. This way you waste valuable virtual area in the limited navigation menu.
Huge header menus cover the screen and hide information about the page being viewed. Since many users may accidentally open the dropdown menu domain (especially on mobile devices), it is more productive to keep it visually compact, as Casper does. However, a better UX practice for ecommerce sites is to schedule a scroll delay: a minimum period of time the user will have to hover over the header domain before the dropdown menu appears.
A wait of three hundred to 500 milliseconds is optimal to avoid the habit of “flickering” and accidental activation of the menu. The most productive e-commerce websites also use intelligent mouse movement algorithms to analyze users’ cursor movements and expect intentional actions. This is another way to prevent menus or other inline page elements from being activated on mouseover.
The average completion rate of payment methods on e-commerce sites is 46. 4%. If you lose more consumers at this stage, reduce the number of required form fields and payment steps. The average payout has more than five steps and 11. 8 form fields.
However, many eCommerce sites can operate with a total of 8 form fields. It only asks for information for delivery and payment. Delay creating an account or signing up for the loyalty program until the next screen or a separate step after purchase.
You can request the creation of an account in the following order confirmation email. At this point, the user is excited to complete the acquisition and therefore will most likely complete their account registration or sign up for your loyalty program.
Buyers often rely on verified product reviews when deciding on a purchase. Statistically, the probability of promoting a product with five reviews is 270% higher than a product with no reviews. If your goal is to maximize your conversion rates, design a reviews area. A more productive practice is to demonstrate a numerical rating next to the product, as NIOD does, and then designate the back of the product directory page for detailed visitor reviews.
You can also design a standardized product review form with writing triggers to get more product reviews. For example, provide a drop-down list of possible options related to age, product size, fit they like, or other evaluation criteria that your buyers feel are important. A template reduces the cognitive load a user feels when they see a blank page. This also allows for more valuable feedback and more accurate ratings.
Pop-ups are sometimes considered to be annoying and disturbing, especially when they are automatically programmed to appear within seconds of visiting the page. Instead of highlighting vital features like a shrink code, a form of comments, or live chat in the form of automatically triggered pop-ups, design them as static, fixed UI elements.
Purple has added a sticky bar at the top of the header menu for ongoing promotions and has hidden “chat” and “comments” buttons in peripheral areas. All of this information stays within consumers’ reach, but it doesn’t save them from browsing available inventory.
Site visitors use “search” as an alternative strategy when they get stuck in navigation or need to temporarily locate specific products or pages. Just like online home page navigation, the search bar should stand out.
Wayfair cleverly uses a persistent search bar to help shoppers navigate its extensive product catalog. It remains visual as users continue to scroll through product listings. You can also make your search bar more visual by using flashier borders, contrasting background colors, or other fonts.
Reseek plays a vital role in visitor interactions. However, one in ten queries on the internet are usually misspelled, and typos occur on e-commerce sites. The search autocomplete feature can help minimize the effect of minor typos on product discovery.
However, many e-commerce sites don’t offer spelling suggestions for autocomplete or don’t provide applicable product effects for misspelled queries. This is an oversight, because the site’s search autocomplete feature can help stores, especially their conversion rates.
On Amazon, the conversion rate for shoppers who use the on-site search feature is 12. 29% compared to 2. 17% for those who don’t use the search feature. That’s six times higher conversion rates and more revenue.
Lifestyle and inspirational imagery help shoppers better visualize products in real-world contexts. In addition, a product presentation in the form of a catalog presents a perfect opportunity to increase sales. You can offer users to purchase the complete “piece”, “look” or “routine” and therefore the average price of their order (AOV).
However, locating the products represented or buying the full look can be daunting when you don’t offer a transparent tour of choosing the products on display. More than 90% of top-performing e-commerce internet sites now include links to products featured in Inspirational Images. An alternative option is to arrange the recommended diversity in a carousel view below the lifestyle photography.
Additional navigation layers can help or hinder product discovery. Small store websites with limited stock do not load many mid-range pages. When you force the user to go through multiple layers of navigation: header navigation, middle category page, and only then product lists, you tire them out before they can compare products.
Bellroy intelligently provides hotkey access to all products directly through the header navigation menu. Discovering an attractive product does not require any additional effort on the part of buyers. Conduct user studies to determine if your navigation layer wants to be tidy.
The purpose of your e-commerce design is to turn a casual browser into a brand-loyal shopper.
To achieve this, check out other methods of online page navigation, checkout flow, product presentation, and visitor help for everything related. UX design is a constantly evolving field. Develop new design assumptions and assumptions, then verify them on your site to expand a new “best practice” for your brand.
An independent study by Forbes ranks Squarespace, Square, Ecwid, Shift4Shop, and Shopify among the most productive eCommerce platforms. Each is distributed as a cloud subscription (with plans included) and offers a competitive diversity of core business functions for designing, operating, and marketing an online store.
The timeframes for creating an e-commerce depend on several factors, namely the duration of the store, the generation selected, the duration of the progression team, and the experience. Simple store developers allow you to start a small online store in less than a week.
However, creating an e-commerce for domestic or cross-border operations can take between 3 and six months.
The prices of designing an online e-commerce website vary depending on whether you do it yourself or hire a UX designer (or agency). You can create an online store for almost free if you opt for an eCommerce platform that offers customizable store templates. Then you take on all the fundamental design responsibilities yourself.
The prices involved in designing an e-commerce for you can range from $3000 to $5000 for a small store, to over $25,000 for multinational retailers.
Modern Internet design prioritizes large, easy-to-read fonts, functional layouts on both desktop and mobile devices, applicable content, responsive photography and illustrations, and appeals to transparent action (visual cues that intuitively show you how to use the site). ).
Tomas Laurinavicius is a designer and designer. He is the co-founder of Best Writing, an all-in-one platform that connects ads with businesses. He has built several online businesses and is helping startups and grow their content marketing operations. He has worked with TIME, Observer, HuffPost, Adobe, Webflow, Envato, InVision, and BigCommerce.