ORLANDO — Downtown Orlando’s premier entertainment destination, and home of the National Basketball Association’s Orlando Magic, will be renamed Kia Center.
Effective December 20, 2023, the Amway Center will replace its name. Kia America’s partnership will include new internal and external signage, the installation of electric vehicle charging stations, Kia vehicle introductions and Kia Terrace, a hospitality lounge for car enthusiasts and sports and music enthusiasts to enjoy.
“Orlando Magic and Kia America have been proud partners for several years and we share Kia’s enthusiasm for good fortune and growth,” said Alex Martins, CEO of Magic. “We look ahead to our expanded partnership that will allow Kia to advance its logo and deliver a direct and effective message to our enthusiasts and beyond to use the strength of the NBA. Kia is also becoming a champion community partner and we look forward to working together to make a positive impact in Central Florida. community. “
“The so-called Kia Center exemplifies the strength of our partnership and provides us with a year-round sports and entertainment platform for our fans,” said Sean Yoon, president and CEO of Kia America. “This facility is an impressive asset to those who call Central Florida home and to those visiting this global tourist destination. In addition to our naming rights for the Kia Forum in California, we are now expanding from coast to coast.
What You Should Know:
Like the renaming of the Kia Center in Orlando, the renaming of the Kia Forum in Los Angeles in April of 2022 was a transformational step for Kia in the United States and an important part of the North American debut of its multiple award-winning electric utility vehicle, the EV6, as part of the company’s ambitious Plan S, or Plan Shift, strategy. Plan S is designed to help transform Kia into a sustainable mobility provider including new and exciting personal and business transportation solutions.
Kia’s southeast operation includes dealerships in Orlando, Miami, Tampa, and Jacksonville. Central Florida has 11 dealerships and is the fastest growing Kia market in the nation.
Kia is identified as one of the most influential corporations in TIME100 in 2023 and has been named the most trusted mass-market brand for three consecutive years through J. D. Power. Kia offers a variety of gasoline, hybrid, plug-in hybrid, and electric cars sold. a network of more than 775 dealers in the U. S. The U. S. Highway, adding several cars and SUVs proudly assembled in the U. S. *.
Since opening in 2010, the Downtown Orlando Arena has become the network’s fundraising venue and has won awards, including the 2012 Sports Facility of the Year award from the SportsBusiness Journal; the International Association of Site Managers Award for Site Excellence, awarded to outstanding services in the control and operation of public collection stations; and the Customer Experience Award at TheStadiumBusiness Awards. In addition, the facility was recently voted No. 1 by fans. 1st place in the NBA for playing experience.
The NBA is a global sports and media company with a project to motivate and unite others around the world through the strength of basketball. The league has established a significant foreign presence with games and systems in 214 countries and territories in 50 languages, as well as products sold in more than 200 countries and territories on seven continents. At the start of last season, the NBA roster had 120 foreign players from 40 countries. NBA Digital assets include NBATV, NBA. com, the NBA app, and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 2. 1 billion likes and fans worldwide across all league, team and player platforms.
ABOUT KIA CENTER
Kia Center, owned and operated by the City of Orlando on behalf of the Central Florida community, hosts major national events, concerts and family shows since its opening in the Fall 2010. The Orlando Magic served as the developer and the facility was designed to reflect the character of the community, meet the goals of the users and build on the legacy of sports and entertainment in Orlando. The building’s exterior features a modern blend of glass and metal materials, along with ever-changing graphics via a monumental wall along one facade. A 180-foot tall tower serves as a beacon amid the downtown skyline. The 875,000 square foot, Leadership in Energy and Environmental Design (LEED) Gold-certified building features a sustainable, environmentally-friendly design and unmatched technology, including 1,100 digital monitors, the tallest high-definition video board in an NBA venue and multiple premium amenities available to all patrons in the building. Kia Center was recently honored with the International Association of Venue Managers’ 2017 Venue Excellence Award, which is bestowed upon facilities that excel in the management and operation of public assembly venues. Kia Center was the only arena to garner this distinction. Additionally, the arena has earned numerous awards, which most notably includes TheStadiumBusiness Awards’ 2013 Customer Experience Award and was named SportsBusiness Journal’s 2012 Sports Facility of the Year. For more information about the Kia Center, visit KiaCenter.com.
ABOUT KIA AMERICA
Headquartered in Irvine, California, Kia America continues to outperform automotive quality surveys and is identified as one of the top 100 most successful brands in the world. Kia is the “Official Automotive Partner” of the NBA and offers a diversity of gasoline, hybrid, plug-in hybrid and electric cars sold through a network of more than 775 dealerships in the U. S. , including several cars and SUVs proudly assembled in the U. S. *.
*Sportage (excluding HEV and PHEV), Sorento (excluding HEV and PHEV) and Telluride are assembled in the U. S. U. S. from U. S. and its parts.
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