Disruption driven by electric vehicle technology: key strategy for the new generation of truck manufacturers to compete with the big players in the industry

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Created in 2017, Electra EV is owned and promoted through industrialist Ratan Tata. Electra EV designs, develops, integrates, manufactures and powertrain systems for electric cars in the passenger vehicle and advertising segments.

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September, the month of the beginning of the auspicious instance of Navaratri on the 26th, continued through Dussehra and culminated in Diwali on October 24. It has noticed the highest wholesale shipments for storage in anticipation of the so-called smart holiday, after two years of pandemic disruption. On a sequential basis, vehicle shipments for PV, 2W decreased in October compared to September. Going forward, demand for PV is expected to remain strong, especially in the SUV category. The advertising vehicles and tractors segment is in a positive position. Fear still lingers in two-wheelers, especially in the entry-level category.

The company’s main production facility in Kancheepuram, Tamil Nadu, manufactures 400,000 chips every day and they have already been introduced to the market. In the coming months, Polymatech aims to succeed in its total production capacity of 1 million chips a day (300 million consistent with the year), the company said.

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