Ferrari’s XX program began in 2005; Almost 20 years later, the first road-legal edition will soon arrive. That next vehicle is the SF90 XX, but to understand how it came to be, it’s worth contemplating the full history of the program. What better position to do it than in a garage filled with any and all types of XX cars ever made?
The XX program was more than just a way to get more money from buyers. As Top Gear’s Ollie Marriage shows, it was a way for Ferrari to be more informed about its consumers. It was also a wonderful way for consumers to sign up. for a very exclusive club since Ferrari didn’t promote an XX car to just anyone.
Ferrari even promised its consumers that their involvement would help the automaker in the development of its flagship supercars in the long run. Each new XX car was a little faster, a little more extreme, and a little more innovative. Ferrari held exclusive events for owners around the world and, in many ways, set the trend of building exclusively track supercars that so many brands enjoy today.
More: 1,016-horsepower SF90 XX Stradale breaks Fiorano lap for road-legal Ferraris
But again, exclusivity has been an important component of the XX program. At times, Ferrari made fewer than 50 examples of each car and this trend is about to disappear. The new SF90 XX will possibly only have the XX name, as it is road-legal and Ferrari plans to make 1,398 units. In addition, buyers of the SF90 XX will not be able to participate in the XX events organized by Ferrari in the future.
What does this mean for Ferrari, the XX logo and the future?We, according to Mariage, are facing a serious dilution of Program XX. In fact, he goes so far as to say that the SF90 won’t have to sell well. and that those who own a “true XX” would be “rightly” through this new car. Of course, those with the clout and money to own a “true XX” would possibly not even have time to worry about the new SF90. XX.