Google’s latest report talks about the different trends that are driving the auto industry’s shift to dealer digitisation.
Despite the existing scenario (coronavirus pandemic), the goal of buying cars in India has not slowed down and, in some cases, has even accelerated. Google’s latest blog post discusses the need for broker digitization and omnichannel presence in a dubious and ever-changing environment. The automotive industry now has tactics of choice to connect online with its consumers and maintain their recovery.
Digital consumption is at an all-time high in India, with people spending an additional two hours more online per week. The uptick in consumption is uncovering changes in consumer search behaviour, such as an increase in the time spent researching (for) cars.
The pandemic accelerated trends in the automotive industry that were already underway but had not yet been widely adopted. As other people continue to spend more time online, those trends will likely maximize the new standard when trades are reopened, underlining the concept that the ultimate opportunities to influence consumers through tactile issues are now digital.
Changes in customer behavior recommend that car logos that digitize car purchases delight in more places to succeed after the pandemic. Expectations are becoming and, more than ever, others must buy and interact with the logo from the comfort of their home.
To help automotive logos apply the right methods to their recovery roadmaps, here are 3 key trends that logo marketing specialists and top dealers deserve when converting gears for the future.
The customer’s goal is constant, despite market concerns.
As a result of the pandemic, we are beginning to see an increase in customers’ preference for their own non-public transport. Personal spaces where other people place convenience come with their own home and car.
The online target for car purchases in India returns to pre-lock grades after a 30-35% drop. India Auto Pulse’s report also found that more than forty-five according to the consumers’ penny plan to buy a new car earlier, even though some markets report a recession.
Customers the concession to be granted
Over the years, the window has been narrowed to influence the purchasing decisions of offline efforts. The average number of dealer visits in India has decreased by 50% over the past 3 years, from 2016 to 2019.
Now that there are strict restrictions and bans across India, COVID-19 has made some consumers reluctant to stop at car dealerships and, as a result, the stopovers are even smaller. To facilitate the resumption of operations, corporations are encouraged to offer their concessions to customers online.
Four of the other five people living in India who are considering buying a car said they would use an online option if available. In addition, nearly a third of all prospective buyers would pre-purchase a car if they had an online option and could avoid visiting a dealership.
Shashank Srivastava, executive director of sales and marketing at Maruti Suzuki, says online sales requests have increased from 3 to 39% in the last 3 years, a location that suggests that car buyers need car dealerships to make it less difficult for them to buy. Home.
“As showroom visits have declined significantly, we are working with car dealerships and customers on virtual platforms,” Srivastava says. He adds that today, 21 of the 26 customer-dealer contact issues are virtual.
Customers a personalized and transparent shopping experience
More than 90% of online car buyers search for data from car brand and logo websites, YouTube and customer and professional reviews.
Your expectations include an uninterrupted online experience that adds faster processing of your queries. In fact, 56% of auto buyers report visiting a broker’s online page in their search, compared to 40% in 2017, while 60% of car buyers search online to locate their local agent, representing an accumulation of more than 10 percentage problems since 2016.
Tarun Garg, director of sales and marketing at Hyundai Motor India, says online automotive studios have increased over the past two years. “Digital resources now contribute about 30% to Hyundai India’s sales requests,” he says.
Social distancing requirements make online discovery even more attractive to car buyers. Therefore, auto dealers should invest in digital platforms and upskill their sales teams to secure digital consumers.
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