Peveril Homes has embarked on a new era with a large-scale reinvention and complete redesign of its brand, which it carried out through the artistic and virtual firm Clevercherry.
The award-winning Midlands home builder describes the rebranding as a “strategic move”, aligning its visual identity with its core values and vision for the future. It marks an exciting new break in the company’s history and is a testament to its commitment to keeping up. of an ever-converting market as it evolves to meet the conversion expectations of today’s homebuyers.
Director of Sales and Marketing, Stuart Brookes, explains: “This updated logo is a testament to our commitment to craftsmanship, visitor satisfaction and a relentless pursuit of innovation. As we embrace our new look, our commitment to creating vibrant, sustainable communities and buildings more than just homes will remain the same.
The new logo was curated by logo firm Clevercherry, famous for its work with foreign clients such as Subaru and Ducati.
Nick Hughes, senior at Clevercherry, who led the rebranding, said:
“We approached the rebranding of Peveril Homes with a deep understanding of their values and vision.
Our purpose is to create a logo that not only reflects Peveril Homes’ purpose of building a reputation as a leader in offering exceptional homes, but also staying true to its roots and ensuring that the company’s rich history remains represented.
The new color scheme and new brand logo only reinforce the company’s heritage, but also reflect a transparent visual theme, showcasing its diligent technique, its culture of trust, its commitment to consistency, and its cutting-edge technique in fashion life.
After curating the brand’s concept, the agency has coordinated various elements, with each component of the rebrand carefully considered. This includes online, with a rollout of a new website that has been designed for an unparalleled user experience, social media banners and templates, digital brochures, and emails. Offline, the brand and design agency has reimagined the housebuilder’s physical locations, with the creation of signage, internal documents, brochures, floorplans, merchandise, and uniforms.
Stuart Brookes commented:
“I can’t congratulate enough the remarkable paintings made through Clevercherry. From the moment we hired them, they demonstrated a point of professionalism and expertise that exceeded our expectations.
The team has demonstrated a deep understanding of our business and industry and the consistency and quality of delivery, from our new logo to the signs displayed on our sites, has been outstanding. This point of detail and commitment to ensuring a consistent logo across all touchpoints is a testament to their determination to achieve our success.
Peveril Homes chose to partner with Clevercherry for this project due to their experience and extensive client portfolio in the new homes sector.
With many clients in the new home sector, Clevercherry has developed PropertyHQ, an innovative content management platform that has been meticulously designed with a multitude of functionalities for new home builders. The platform creates custom websites for new home builders and offers an extensive range of specialist capabilities including interactive site plans, local area maps, and integrated booking systems, to support builders in selling their homes for maximum sale value.