Detroit’s big three automakers appear to be abandoning any attempt to publicize Super Bowl LVIII.
Airing Feb. 11 on CBS, the value of a 30-second ad is estimated to be around $7 million, but enthusiasts most likely won’t see any classified ads from General Motors, Ford or Chrysler, according to a report.
Automakers bounced back in 2023 thanks to increased sales and solving supply chain issues.
As it turns out, the new year is expected to see a moderation in sales expansion amid high interest rates and consumers looking for incentives, and all of this may just be an indicator of why automakers probably wouldn’t tout it in the big American game.
Stellantis NV will skip the Super Bowl to adjust its marketing spend, according to the report.
“With a continued focus on preserving the company’s core concepts to mitigate the impact of a challenging U. S. automotive market, we are evaluating our business desires and will make the appropriate decisions to protect our North American operations and the company,” spokeswoman Diane Morgan said. in one sentence.
“In light of this assessment, we will not be participating in the Big Game this year.”
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General Motors Co. used its recent Super Bowl appearances to advertise its electric vehicles, but comedy legend Will Ferrell’s return likely won’t happen next month as GM passes up another opportunity to sell its future of electric vehicles. electric vehicles, the report notes.
“We continually benchmark our media methods to see if they align with our business priorities,” GM spokeswoman Arianna Kughn said in a statement.